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The group will continue focusing on strengthening Estacada's downtown area and hosting events

FILE PHOTO - Harvest Festival attendees enjoy a ride through the city last October. The event is one of several planned by the Estacada Downtown Comission, previously known as the Estacada Development Association.

A recently established city commission will focus on strengthening Estacada's downtown area.

Last month, the Estacada Development Association became the Downtown Estacada Commission, and Estacada Main Street Manager Nancy Hoffman is now a city employee.

"The similarities (between the groups) are important," Hoffman said. "Before, the EDA was the host organization for the Main Street program, and now the city commission is the host organization for the program. The Main Street program is still here and will still do many of the same things."

Goals of the Oregon Main Street program include revitalization "based on a community's unique assets, character, and heritage," according to the organization's website. "The goal is to build high quality, livable and sustainable communities that will grow Oregon's economy while maintaining a sense of place."

In addition to Hoffman, the new commission will consist of Rob Gaskill, Lisa Lessard, Bruce Janes, Brenda Crosby, Paul Stobel, Connie Redmond and Masami Yamamoto.

Hoffman believes the different perspectives board members bring will be valuable.

"Businesses of various sizes will be represented," she said.

The group will meet at 5 p.m. the fourth Wednesday of each month at City Hall, 475 S.E. Main St. Meetings will be open to the public.

In the past, the Estacada Development Association has facilitated events such as Estacada Uncorked and the Estacada Harvest Festival — traditions that the Downtown Estacada Commission will continue.

"We're looking forward to Uncorked. We feel in a way that's become our signature event," Hoffman said. "It's base is a quality event that people will enjoy."

Hoffman added that the Harvest Festival is valuable, as well.

"It's important to us to have a downtown event without a charge (for admission)," she said.

Moving forward, the group also plans to implement additional supports for businesses in addition to organizing events that draw people to Estacada's downtown area.

"We want to shift focus to do things that are a direct benefit to businesses, (such as) speakers for learning opportunities," Hoffman said. "We want to help promote downtown businesses whenever we can."

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