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Brought to you by Mike Hall, Hasson Company Realtors - Real Estate INSIDERS -



HASSON COMPANY REALTORS - Mike Hall Looking at homes online and finding either poor-quality photos or sparse details, I cringe, knowing that the agent (and maybe the seller) doesn’t understand or care what kind of impression is being made.

In the internet age, with a tidal wave of information and shorter attention spans, making a first impression has never been more important.  With big dollars at stake, your Realtor should go all out for appeal in pictures and words, partnering with you to capture the best of your home.

A few things to consider:

Beyond basic attributes (such as four-bedroom, 3,000 square feet), set a scene for the buyer to experience what it’s like to be in your house. What will he or she see and feel when entering the home? Is there a view from the living room and if so, of what? Will they feel radiant-heat floors in the master bath?

Your photos may be lovely, but the visuals won’t tell the whole story. In the kitchen, is that a convection oven? Are those counters granite or composite? How big is the pantry? If there’s a nearby laundry room, say so.

What are the reasons you bought the home? They should be captured in pictures, words, or both.

Marketing your home with words and pictures isn’t rocket science, but there’s a huge difference between slapping a listing together, and going all out for first impressions.  Taking the time to do it right is essential. 

Mike Hall

Hasson Company Realtors

15400 SW Boones Ferry Road

Lake Oswego 97035

503-341-5915

mikehall.hasson.com/

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