U.S. Travel Association’s 2013 Destinations Marketing Organization (DMO) Council announced that Annie Bailey, Clackamas County tourism marketing and public relations lead, is the recipient of its 2013 Rising Star Award.

The award was presented to Bailey last week before an audience of 600 travel professionals who gathered from across the country to share in the latest industry insights and best practices at the Educational Seminar for Tourism Organizations Conference held in Richmond, Va.

The Destinations Council DMO Rising Star is a professional who works within a DMO, has three or fewer years of experience in the industry and is creating positive change in the industry. All entries are reviewed and the winner is selected by a national nominating committee.

Danielle Cowan, executive director for Clackamas County Tourism, points to the quantifiable results that contribute to Bailey’s recognition as a natural leader in tourism public relations.

“In just a little over a year, our Facebook fans have climbed to 67,882. Facebook engagement increased 1,000 percent, Twitter followers increased 475 percent and our blog experienced a 50 percent viewership growth. Annie also launched and is growing two new social media outlets, Instagram and Pinterest. Annie executed a successful first Tourism Tech Symposium for local partners, in addition to dynamically executing media desk-side tours, events, story pitches and marketing materials on an ongoing basis.”

A native Oregonian, Bailey was new to tourism in 2012, but brought more than seven years of promotions, marketing and radio advertising sales experience to the job.

“I’m extraordinarily honored to receive the national Rising Star Award,” she said. “The work I do would not be possible without the help of our tourism partners, as well as the extraordinary destination I’m lucky enough to explore and talk about every day. I’m truly grateful for the exemplary team of tourism professionals I have the pleasure of working with every day.”

Contract Publishing

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