Business — Sweetest Thing Cupcakes closes store Sept. 29 after losing lease and low sales

The reasons go hand in hand. After a surprise notice that their lease would not be renewed Sept. 28, Sweetest Thing Cupcakes has closed its doors. But Cel Phillips, shop manager, said low sales also contributed to the closure.

“Our foot traffic wasn’t as good as what we were hoping for,” Phillips said. “We have our regulars who love us, but the location is really difficult.”

Sweetest Thing Cup­cakes was lo­cated at 2501 Portland Road, at an intersection that required a turn off of the main road.

“We’re going to refocus things and reorganize things and look at our options at other locations outside Newberg,” she said. “Maybe Sherwood, Tigard, King City-type areas. Somewhere that’s easier to get to.”

The shop opened a little more than four years ago and two years ago expanded into a kiosk at Bridgeport Village, with the possibility of a Washington Square location. But when ownership changed hands in July, the Bridgeport location closed as well.

Phillips said they were not given any reason as to the non-renewed lease, and it was “a shock to the system.”

“It was our family. Our home away from home for a lot of us that we loved and cherished and really gave it our all,” she said. “It’s hard. It’s es­pecially hard with a lot of people coming in and buying stuff. We had great staff and great, great, great customers, so we’re hoping to do something for the customers again.”

The shop had a “going out of business” sale last week to jettison items they couldn’t store, including baking equipment and décor.

The shop has asked customers to send any questions or suggestions for new shop locations to [email protected]

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