Eatery — First Street bakery having a hard time keeping goods in stock, still getting its sea legs, adjust to demand

Crowds of those seeking baked goods have consistently been filling up the front of Newberg Bakery, leaving the display cases barren by mid-afternoon.

“Today we did twice as much of everything and still (had) the same situation,” Bruce Bishop, co-owner of the bakery, said March 6.

When the bakery opened March 5, it sold out by 2 p.m.

“Hopefully we’ll find that spot somewhere where we meet the demand,” he said.

Amidst the bustle of customers, a woman approached the GARY ALLEN - Empty shelves - After a much anticipated opening March 5, Newberg Bakery has been struggling to keep its shelves stocked.

“I just have to tell you, that was the best brownie I’ve ever had,” she said before leaving the bakery and a new wave of customers entered.

“It’s been great,” Bishop said. “People have had a really great response. They’ve been here right at 6 a.m. and all through the day.”

Brenda Burg, co-owner, said the response has been overwhelming.

“We thought there would be a mad rush (opening day) in the morning, but we didn’t know it would be a whole-day rush,” she said. “We doubled our cinnamon roll output (March 6) and it lasted one hour longer than yesterday. So by 9 a.m. they were gone. That just means people are starting to come earlier and earlier.”

She said customers have been so enthusiastic and they couldn’t ask for a better response.

“They’ve been so excited, so patient and kind and generous and gracious,” Burg said. “It’s been really, really good.”

Once Burg and Bishop get their “sea legs,” Burg said they’ll add more to their lunch menu, which currently features soup and salad. In a couple of weeks it’ll include sandwiches and pizza as well.

But first, they need to find a balance between the work load and customer demand.

“I thought we might be able to just have Bruce and I and my daughter Gina, who makes cakes and cupcakes,” she said. “I thought we could maybe run the counter. My husband took the week off to run the counter and that’s just what he’s been doing. I’ll stop and say, ‘Here, here’s a toasted bagel. Eat this bagel.’ It’s just been really, really busy.”

There are a few tables of varying sizes, colors and styles spread across the shop, all filled with happy customers, laughing and indulging in a pastry or two.

“Somebody came in and spent an hour and a half having coffee and a pastry and said, ‘I had no idea this would be such a great community place,’” Burg said. “That was one of our three goals: community, simplicity and beauty.”

All of which appears to have been accomplished, as demonstrated by customer feedback.

“It’s been quite a transformation. We thought people would get irritated with us. Since we did most of the work ourselves, we thought the attention would wane but it’s been nothing like that,” she said. “We’ve been very, very welcomed. Our neighbors are bringing us plants, coffee, candy, cards and stuffed animals. It’s really been amazing, we feel very welcomed to downtown by the customers as well as the merchants, so we feel really good about it.”

Newberg Bakery, located at 621 E. First St., is open from 6 a.m. to 6 p.m. Tuesday through Saturday, although Burg said those hours might change if they keep running out of goods. For more information, visit www.newberg

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