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After three decades of winemaking veteran promotes trio to run companies in the Dundee area

On the 15th anniversary of Wine by Joe and Dobbes Family Estate, founder and co-owner Joe Dobbes announced recently that he would pass the mantle to others in the company while he focuses on new ventures. Grechen Boock is now the chief executive officer, Travis Proctor has been promoted to director of winemaking operations and Andy McVay is now the new wine­maker for the company.

Based in Dundee, Dobbes Family Estate was founded in 2002 and became one of Oregon's largest wine producers with three brands and a 214-acre estate called Sea Breeze SUBMITTED PHOTO - Wine by Joe and Dobbes Family Estate founder and co-owner Joe Dobbes announced recently that he would pass the mantle to a trio of others in the company while he focuses on new ventures.



Vineyard in the Willamette Valley.

"After 32 years of wine­making and 15 years as a winery owner and the many other responsibilities that come with running a winery, I am looking forward to stepping aside to let our very capable, talented team take the lead," Dobbes said in a press release. "I look forward to spending more time with my family, growing my new company, Dundee Mobile Bottlers, exploring new and smaller projects and doing more fishing!

Dundee Mobile Bottlers was begun "because he personally wanted a mobile bottler run from a winemaker's perspective and there wasn't any," spokesperson Laren Barnes said.

Dobbes said his plan is to "stay connected to the industry I've grown up in and help others bottle the fruits of their labor!"

Although Dobbes will still own the company, he is passing the CEO title to Gretchen Boock. Boock has worked in the wine industry for most of her life and was the first employee hired by Dobbes when the winery opened in 2002.

"He does so knowing in what capable hands the legacy of the winery will continue," Barnes said.

Travis Proctor was hired by Wine by Joe in 2015 to oversee the wine production for the company and with his promotion will participate in a broader range of the company. Proctor grew up in the Paso Robles, Calif., area and has worked in the winemaking industry with a focus on pinot noir.

McVay will be the new winemaker for Dobbes Family Estate as well as Dundee Vinters. He has 15 years in the industry.

"My intent is to craft wines that are complex and diverse, that reflect the personality of their region while maintaining new world innovation," he said.

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