Berts Chuckwagon makes season finale of new A&E reality show, thanks to Yelp reviews

Get ready for your close-up, Mr. Bert.

Richard Bert and his Bert’s Chuckwagon barbecue restaurant in Dundee were featured as part of the season finale of a new A&E reality show, “Rodeo Girls,” which is scheduled to air in the fall.

The show is an original series that follows professional barrel racers on the national circuit. Among those featured is Darcy LaPier, an award-winning racer who lives near Newberg and also serves as one of the show’s executive producers. by: GARY ALLEN - As seen on TV - Richard Bert, owner of Bert's Chuckwagon, proudly shows off a tray of baby-back ribs last week. Both he and his restaurant are due to be featured in the season finale of the A&E reality show `Rodeo Girls,' expected to air this fall.

Bert, originally unfamiliar with the show, said an associate of LaPier’s contacted him about him catering her birthday party. He was later contacted by two producers for A&E. He said the show had found him through Yelp, an Internet business review website, and had selected him because his “chuckwagon” had the highest ratings of any barbecue restaurant in the area.

His company catered the event for more than 150 people at LaPier’s house on Wilsonville Road, he said, and both him and his daughter, Kristina Bert, are expected to be featured on-screen during the finale episode.

“I’m not one to put myself in the spotlight,” he said. “I find you have more success by being humble. But this was pretty neat. I enjoyed the experience.”

Bert said he hopes the break will bring further exposure to his restaurant, which has found unprecedented success since moving to Dundee in March 2012, including tripling sales this year. He is leasing the adjacent building at 875 Highway 99W and, having repainted it to match the Chuckwagon’s candy-apple red, plans to reopen it as early as next month as Bert’s first brick-and-mortar barbecue restaurant.

He’ll also soon be installing a massive, 12-foot-long, custom-built smoker, which he said is capable of cooking 140 racks of ribs at one time. He admitted it is an effort to “make a statement.”

“Things have been great,” he said. “It’s just getting busier and busier.”

According to an A&E press release announcing the show in January, “Rodeo Girls” (working title) will offer a behind-the-scenes look into the “lavish and glamorous world of the women of the pro rodeo circuit.”

“Made up of equal parts rhinestones and blue jeans, the ladies of the rodeo work hard, ride fast and play rough,” the release said. “As they travel around the country competing in their sport, these women are fueled by motivation to win, bringing their colorful attitudes with them.”

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