New apartments seek to attract tech workers with parking lift

Developer Bob Ball hopes his latest apartment project, The Parker, will attract single tecchies who like to walk or bike to work, flaunt their pets, and use cars but don’t think cars should dominate the urban fabric.

The Parker Apartments, which opens mid September, has a car lift that lowers or raises the parked car to make room for another.

“The stack system gives The Parker residents a safe, secure place to park their vehicle,” said Ball. “We really wanted to do this with an eye toward the environment by minimizing our footprint.”

Ball is releasing a new online ad that highlights the stack parking system and offers a glimpse for future residents on what the stacking parking system can offer. A man and a woman, reminiscent of classic yuppies of the 1980s, share a moment in the parking garage as their cars change places.

According to Carla Axtman at marketing company ProspectPDX, the 177-unit complex has a walk score of 97 out of 100, a luxury lounge, a demonstration kitchen and a courtyard with a fire pit and pet-washing station.

As part of the push aimed at attracting tech workers from nearby companies such as Jama Software, Puppet Labs and Urban Airship, the marketing will involves some very old techniques. These include placing paper flyers in the companies’ break rooms and making friends with the heads of HR who know which workers are new in town and have Pearl-ready salaries.

The Parker is at NW 12th Ave. and Pettygrove St. in the part of the Pearl where the money ran out in the Great Recession. Rents for the one- and two-bedroom units range from $1,278 to $3,078 per month.

Contract Publishing

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