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Wilsonville-based Digitalrep LLC announced last week it was selected by AB Acquisition, LLC, (Albertsons), which operates stores under Albertson’s LLC and New Albertsons, Inc., to carry out space analysis and reporting services for all of the company’s divisions, including Albertsons, Acme, Jewel-Osco, Shaw’s and Star Market.

Albertsons legacy stores have been using Digitalrep since 2006. That decision came after parent company Albertsons LLC completed acquisition of Albertsons stores throughout the West and Southern California, as well as Chicago-based Jewel-Osco, Philadelphia-based ACME Markets and Boston-based Shaw's and Star Markets. Company financial experts assessed what each of the new divisions had been using, and ultimately chose to use Digitalrep.

Key to the process are planograms, diagrams that help stores effectively analyze shelf space to assist in inventory control, understanding what's changed over time, and how those changes relate to sales performance.

Digitalrep now hosts planograms for Albertsons stores, and also provides tools that automate what were once tedious and repetitive tasks to free up managers to focus on strategy and customer service.

“We are pleased to be chosen by Albertsons to provide our infrastructure and services to the expanded organization,” said Terry Wolvert, Digitalrep’s founder and chief technology officer. “We’ve worked with Albertsons for years to provide them with capabilities most retailers haven't realized. The Albertsons team is already far advanced in their category management practices, and Digitalrep intends to raise the bar going forward with Albertsons this year and beyond.”

Digitalrep was founded in 2000 and provides hosted solutions, as well as licensed software for category management and pricing applications. The company’s headquarters are on Southwest Town Center Loop East in Wilsonville.

Web: digitalrep.net.

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