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Campaign puts bite on mosquitoes

Clackamas County Vector Control District officials are rolling out a new media campaign, Fight the Bites, just in time for mosquito season.

Their goal is to create more visibility and better comprehension of the services they offer in addition to educating the public about ways they can protect themselves from mosquito-borne illnesses such as West Nile virus, Chikungunya virus and dengue fever.

Vector Control kicked off the campaign with a new logo, placing the pesky mosquito front and center on banners, fleet trucks and billboards. They also designed a new website (fightthebites.com), added a Facebook page, and created an animated video.

“It was really a matter of expanding our reach and using methods of prevention education that resonated with residents,” said Vector Control District Director Betsy Knight.

West Nile virus has been found early this season in neighboring states, and the hot weather may raise the potential for mosquito-borne diseases in Clackamas County as well. Rain followed by temperatures in the 80s created the perfect breeding conditions for mosquitoes.

Schools, media outlets and other interested organizations may request a copy of the PSA by contacting the Clackamas County Vector Control District. Free calendars, magnets, brochures and posters with tips on how to Fight the Bites also are available at the Clackamas County Vector Control District office, 1102 Abernethy Road, Oregon City.



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