Car museum slated to open fall 2014

by: SUBMITTED - BELLUSCHIWorld of Speed, a nonprofit experiential motor sports exposition being developed in Wilsonville, has retained world-renowned architect Anthony Belluschi, FAIA, to consult on the design of the new museum.

Located at 9685 SW Ridder Road, the facility will employ historic racecars and motorcycles to tell the story of automobiles and America’s role in world motorsports. Many aspects of motorsports will be displayed, including NASCAR, Indy car, drag racing, land speed racing, sports cars and motorcycles. Where possible the museum also will tell the story of racers and tracks associated with the Pacific Northwest.

Given Belluschi’s close relationship with project lead designer Jean-Pierre Veillet of Siteworks Inc., his relevant experience in this period of work, and his father, Pietro’s, work in Oregon, museum officials say Belluschi’s contribution will help authenticate and inspire the midcentury modern design theme of the project.

“Our vision is to showcase our amazing car collection in a unique and interesting destination tourist attraction that supports the visitor industry,” said Tony Thacker, World of Speed executive director. “Anthony brings more than 40 years of international experience in a wide range of architectural disciplines, and we’re confident that his perspective will enhance the visitor experience at World of Speed.”

World of Speed has a vision for how the facility will look and feel.

“To contextualize our unique collection,” Thacker said, “the racecars and muscle cars — mostly drawn from the era after the atom bomb (1945) and before the gas crunch (1973) — will be displayed alongside contemporary, midcentury furniture and imagery. Positioning the vehicles in historical perspective will enhance the visitor experience and create a more encompassing educational environment.”

According to the nonprofit, the purpose of World of Speed will be to provide an experiential environment in which young people can explore the world of motorsports and the career opportunities it offers. It is expected to open next fall.

“As a car enthusiast for all of my life, I am particularly pleased to be on the design team for one of the newest and most interesting museums in the Pacific Northwest,” said Belluschi. “We will be creating a unique environment blending education and entertainment, which we call ‘edutainment,’ focused on automobiles and racing.”

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