Portland small businesses: Not drowning but waving
A new service to link ailing small businesses with generous consumers has been established to take the sting out of Portland's recession.
Float encourages small businesses to set up fundraising campaigns and sell gift cards for that future day when people can get out and shop again.
The site links to the gift card purchasing and GoFundMe pages of multiple small businesses, from hipster retails (The Salty Teacup) to wellness (OmBase Yoga) and boutique hospitality (Portland International Hostel).
Float calls itself "a matchmaker between struggling businesses in Portland and patrons willing to support them in this difficult time."
The website is the brainchild of stressed-out entrepreneur Amina Moreau, who runs a film production company and a storytelling consulting firm, and her friend Trish.
"I'm grateful every day that I'm still healthy, but honestly... I've been feeling KINDA STRESSED OUT!" followed by the gritted teeth emoji.
"But working on Float has distracted me from the bad, and refocused my energy toward the good."
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