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Hollywood boutique will remain open, but ladies swimwear has been hit hard by social distancing

COURTESY: POPINA SWIMWEAR - Popina Swimwear's Hollywood Boutique (pictured) will reopen May 27, but the Pearl store will stayed closed for good, a victim of the coronavirus lockdown and expected weak market for beach wear.

One of Popina Swimwear's two branches will close permanently.

Popina's Pearl boutique won't reopen when the Hollywood store does on Thursday, May 28. Both stores closed due to the COVID-spurred retail ban on March 17, the anniversary of Popina's 14th year in business.

The Pearl store at 318 N.W. 11th Ave. was in business for 10 years.

Portland's independent spirit is under threat if small businesses do not have cash reserves or government loans to tide them over until workers and shoppers can return.

"We've made it through some hard times, and this challenge has, no doubt, been the hardest, but we're proud of the swimwear palace we have created at Popina Hollywood, and very proud that we have manufactured our swimwear in Portland since Day One," said Lulu Levenson, Popina founder/designer in a release Friday, May 22. "We have never had more inventory."

The Hollywood boutique at 2030 N.E. 42nd Ave. features a tiki bar where customers have a choice of three complimentary Kona Brewing beers on tap.

Popina Hollywood will put the following social-distancing measures in place:

• Limit total customers to 15 at one time. At 3,000 square feet, Popina Hollywood is the largest women's swimwear boutique on the West Coast and has eight dressing rooms, so there is plenty of room for social distancing.

• Dressing rooms will be wiped down with disinfectant after each use.

• Any swimwear tried on will be quarantined overnight.

• Customers may purchase a suit to try on at home, and return or exchange if desired.

Lulu Levenson's husband, Willie, works at the stores and is known for organizing the Big Float on the Willamette River every July, another victim of social distancing in the pandemic shutdown.


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