Killer on the loose
Portland's Killer Burger is expanding its franchises along the I-5 corridor and into other western markets such as Denver, Boise and Reno.
The Portland-based, rock 'n roll-themed burger joint, known for its creations like the Peanut Butter Pickle Bacon Burger, recently announced its plans to expand throughout the Pacific Northwest and beyond. Currently, there are 13 Killer Burger locations in Oregon and Washington.
Killer Burger projects more than quadrupling its franchise presence in the next five years.
"We've built the concept for the long haul. Staying patient with our growth has meant prioritizing profitability for our franchisees with the most distinguishable burger brand in the country," said TJ Southard, the CEO and founder of Killer Burger. "When it comes to an experience where burgers, craft beers and music come together, there is no other concept that brings the energy like we do. It all starts with the best-tasting burgers — it's why we've been named Portland's 'Best Burger' so many times."
Southard says he developed Killer Burger to open a restaurant where he and his close friends could hang out, blast rock music, enjoy diner-style burgers, and drink craft beers. The brand claims a cult following.
When state mandates changed the rules for restaurant service because of COVID-19, Killer Burger's operations team upgraded procedures and changed store layouts, creating a modular service design. They invested in an online ordering system to give Killer Burger loyalists a convenient and safe way to satisfy their cravings. Store performance has remained strong which means this new store layout will be adopted into mainstream operations going forward. Killer Burger is awarding franchise opportunities to both single-unit and multi-unit franchisees.
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