Online retail giant Amazon.com will spread its annual Prime Day over two days in October this year, due to the COVID-19 pandemic. The retailer postposed its annual sale in July. Instead, Prime Day will run Oct. 13 and Oct. 14 to capture attention from Europe, the Americas and Asia.
During Prime Day, shoppers who pay $12.99 a month or $119 a year for Amazon Prime's perks ("free" two day delivery, video streaming, etc.) are lured by flash sales and big discounts. In China, Nov.11 or Singles Day started in the 1990s at Nanjing University as a day to treat yourself to a gift. It was co-opted in 2009 by Alibaba and became the "11/11" shopping holiday. According to NBC.com, in 2019 had sales of $38 billion on one day (about what pre-pandemic Amazon does in sales in two months), including $12 billion in just the first hour.
Amazon is keen to sign up more Prime members while appearing to support small businesses. Amazon is offering a $10 credit, through Oct. 12, to use on any product on Prime Day. This is for members who have already spent $10 on items sold by select small businesses in Amazon's store.
Since the COVID-19 pandemic shutdown in the US, shoppers have grown comfortable shopping by phone and tablet as retail therapy. Major retailers such as Target are following suit and want holiday shopping to start earlier than usual. Brick and mortar stores want to catch up with Amazon by stressing their own online stores. Target will hold its own two-day sale the same day as Amazon, Oct. 13 and 14, while avoiding big crowds in their stores during a flu season that could spread COVID-19 even more.
In September, Amazon announced it is hiring an additional 100,000 regular full-time and part-time jobs throughout the U.S. and Canada and opened 100 new Operations buildings in September alone.
Reporter, The Business Tribune
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