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New CEO Pat Gelsinger emails staff about four new priorities to be a semiconductor making giant again.

COURTESY PHOTO: INTEL CORP - Intel's new CEO Pat Gelsinger sent staff a memo on this first day as the big boss, making a big claim to make Intel the number one chipmaker again.

Intel's new CEO Pat Gelsinger sent staff a memo on this first day as the big boss, making a pitch to make Intel the number one chipmaker again.

"I often say I grew up in these hallways, fueled by ambition and faith in the power of technology to touch every human on the planet in every mode of life. Inspired by the leadership of Gordon Moore, Robert Noyce and Andy Grove, I'm excited to step into my dream job," Gelsinger said of the role he has wanted since he was 18.

"Everything is becoming digital, with four key superpowers — cloud, mobility fueled by 5G, artificial intelligence and the intelligent edge — set to transcend and transform the world."

Gelsinger has said he wants to keep Intel in manufacturing instead of retreating to just design and outsourcing the manufacturing.

He told staff that only Intel has the "depth and breadth of intelligent silicon, platform, software, architecture, design, manufacturing and scale" to succeed in this new world.

Intel, Gelsinger said, must focus on four priorities:

  • "Be the leader in every category in which we compete. We must stay ahead of customer needs and become more agile in a very competitive market and prove the differentiated value of our products, our roadmap and our manufacturing capability."
  • "Execute flawlessly to our commitments. Customers must be able to rely on Intel for their products and their strategies for the future. While we must set aggressive targets to regain share and leadership, they must also be achievable and done with the highest quality."
  • "Passionately innovate with boldness and speed. We will be a fountain for continuous innovation in the industry through our unmatched IP, engineering talent and research into new next-generation computing architectures."
  • "Reignite our culture to attract and motivate the best engineers and technologists on the planet. Intel must be the place where the best talent in the world can fulfill their dreams. We need to untether our enormous energy and potential for our business with a vibrant, inclusive and open culture. We need to bring back some of the Groveian disciplines for direct, transparent and data-driven decisions and accountability."

    He will embark on a listening tour of the company which he left in 2012 to join rival VMware.

    "You can expect frequent, ongoing updates from me along the way. I know Intel's best days are in front of us," Gelsinger said.

    Intel shares were at $67.11 on Feb. 19, 2020. After a rocky year and a low of $44.25, they are now back at $62.43 as of Feb. 16, 2021.


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