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The more money spent locally means $68 of $100 stays in the community, according to business experts

PMG FILE PHOTO - The Sherwood Area Chamber of Commerce is encouraging residents to shop local so the money stays in the community. With a goal of wanting to support small businesses, the Sherwood Area Chamber of Commerce recently kicked off Small Business Season, a global marketing campaign created to help share the message and educate consumers about the importance of supporting not just a local business but neighbors and friends as well.

Throughout the holiday shopping season, the chamber is encouraging consumers to "Think Small" and earmark at least part of their holiday spending in support of local small business.

The Sherwood Area Chamber of Commerce's CEO, Renee Brouse shared, "Small business is the backbone of our economy. 64% of our new jobs in the U.S. come from small business. When people spend their dollars locally, more money stays local. On average, for every $100 spent locally, $68 of that stays here."

She continued, "By implementing Small Business Season, we hope to encourage people to patronize all sorts of small businesses this holiday. In addition to our wonderful retail options, there are dining establishments, personal service providers, even local artisans that need our support. Small Business Season is a way to help our residents develop a better appreciation for how their spending affects our area and quality of life."

In addition to increased marketing efforts, the chamber is encouraging all businesses to participate in its efforts to raise awareness of how supporting small business improves the quality of life for the entire community. "

"All businesses need one another. There's a symbiotic relationship. But small business is the most endangered because many small businesses don't operate with large cash reserves. When costs skyrocket, they feel it," said Brouse.

"We're excited to be a part of Small Business Season this year," said Kate Noreen, owner of Mudpuddles Toys and Books. "The pandemic brought attention to local businesses and what we bring to the community and Small Business Season helps us get holiday shoppers excited about the unique experiences we offer."


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