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This article brought to you courtesy fo Jeff Feller of Canby Ford, Canby Herald Insider Automotive Expert.

Jeff Feller

Americans love texting and they love texting with emoji. Among the 3,000 approved icons in use, there are cars,

scooters, ski lifts and even spaceships, but truck fans notice that there was no pickup truck emoji

"When customers started demanding a truck emoji, we

knew we had to help make it happen," said Joe Hinrichs,

Ford's president, automotive. "Given the popularity of Ford

trucks globally, there's no one better than Ford to help

bring an all-new pickup truck emoji to hard-working texters around the globe."

In 2018, Ford submitted a proposal to the Unicode Consortium – the organization approves new emoji – to add a truck to emoji keyboards everywhere. Now, following months of top-secret development and testing, the all-new pickup truck emoji is short-listed as a

candidate for inclusion in the next emoji update planned for early 2020. If approved, the design will be customized for all mobile platforms to meet the needs of customers – from skilled tradespeople to active families and emoji lovers alike.

"Our team spent a lot of time digging through message

boards, texting influencers and watching social media feeds to really understand our customers' needs," said Craig Metros, Ford North America design director. "People want a truck emoji that's fresh, stylish, carries their ideas, and 'tows' the line on what a truck means. The end result is a modern icon that should give all truck fans a smiley face emoji."

Stop in to Canby Ford today to check out our real pickup

trucks.

Canby Ford

24315 Hwy 99E

Canby, OR 97013

503-266-2097

www.canbyford.com

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