Coming late to the fashion realm hasn't seemed to slow down Maddie Iverson (Field) much. The 2013 Canby High School graduate didn't dwell much on the fashion side of things until going to College.
At Oregon State University, a fortuitous visit to a college run fashion show changed all that. And the results aren't just beautiful, they're getting some major look from people embedded in the business.
Iverson's next stop into the fashion pond will occur Wednesday, Oct. 3, in Portland when she unveils her line, O'Field, at the FashionNXT UpNXT Runway Finale.
"It's pretty big," said Iverson. "It's the debut of my line and this will help me get a lot of exposure to top publications across the country. It's an international stage and this show has been rated the best fashion event in the country outside of New York Fashion Week."
Notable for its focus on western styling, plaid mixing, and luxurious wool fabrics, O'FIELD delivers sustainable made-in-America luxury.
As a fifth generation sheep farmer and Oregon native, designer and wool ambassador Maddie Iverson draws inspiration from her family's rich heritage in sheep ranching and the wild west and her time spent working in London. With a love of agriculture and knowledge of textiles and design – Iverson is an unusual fashion creative with a bright and fresh perspective on sophisticated western style and strives to build a bridge between American agriculture and high fashion.
"I'm a country girl at heart, but I love the city as well," she said, noting she and her husband have moved to southwest Portland. "This brand merges the two and I'm looking for a niche with that."
Iverson said she's been working on the line for about a year, even as she works as a graphic designer, and is happy with the progress she's made. But putting yourself out there in the fashion industry is no small – or easy – chore.
"Just like any business, it presents challenges," she said. "My education at OSU was incredible, and the chance to be mentored by people within the fashion world, and those in Portland, has really helped me navigate this path."
There's plenty of excitement to see what Iverson brings to the runway.
"We have enjoyed watching Maddie grow as designer since seeing her senior collection at the Oregon State Fashion Show in 2017, and winning the FashioNXT Incubator prize at FashioNXT Week 2018" added Bonnie Knight, business manager at FashioNXT. "Personally I was excited to see the talent Maddie has being a fellow Canby High graduate myself."
While wool plays a part in melding city and country together in Iverson's aesthetic, she also looks to more established designers like Lindsey Thornburg of New York and Jesus del Pozo.
"I find a lot of inspiration and beauty in their work," said Iverson.
Maddie is a graduate of Oregon State University with a Bachelor's of Science in Apparel Design and minors in Business and Entrepreneurship and was awarded Oregon State University's 2017 Design Student of the Year.
She has more five years of professional graphic design experience and four years of experience in fashion event planning.
"I feel I'm in a great spot right now," said Iverson.