Iverson shows fashion sense
Let's just call Maddie Iverson's launch of her initial clothing line a hands-down success.
After all, what else would you call the debut of her fashion line, O'Field, after winning top honors at the FashionNXT show, UpNXT, to kick off Portland Fashion Week recently.
The 2013 Canby High graduate has officially landed on the fashion radar. Now the hard work really begins. But first, a little basking in the victory.
"That was very exciting," said Iverson. "it's an international design and business competition. They look at everything on the business side, your social media, as well as the actual designs. It is great exposure for my brand."
And her hard work paid off.
"I knew a long time ago, a couple years, that this fall I'd be entering this competition," she explained. "There's been a lot of early mornings and late nights, so being backstage at the event was just so exciting to see my hard work pay off.
"Watching the audience react to my pieces, it was exciting," she added. "I've already gotten incredible feedback and people wanting to work with me."
For Iverson, there's a lot of things to ponder as she looks to future. Her line, O'Field, is officially on the fashion landscape, and now she needs to take the momentum that comes from UpNXT and turn it into something longterm.
It's a process she's excited to jump into.
"Winning gets you a lot of great press and exposure," she said. "It also gives me the ability to start working with boutiques in town and get the financial backing I'll need to compete in other events and grow my business in the future.
"So now, I'll be selling a lot of my designs on my website and through social media, and I'm already selling my designs at Anne Bocci Boutique & Gallery in the Pearl District," she added.
Additionally, Iverson will look to get accounts with stores in Portland, Seattle, Denver and other ski towns like Telluride, Colo.
"My focus is on cold weather apparel," she said. "I do other types of items, but the focus is more cold weather clothing."
To do that, she'll be putting in work to get her product out there for folks to purchase. She will do a lot of photo shoots and work to get O'Field seen in fashion and style publications. She'll also be doing a lot of sewing. You see, right now Iverson hand sews all her pieces. The coats, vests, and other apparel are made to order for customers.
"And my collection isn't just a one-time thing," she said. "I'll be continually adding to it, and I'm beginning the process of designing my spring/summer 2019 collection."
To find out more about the O'Field line, check it out on Instagram on @o.field.apparel, Facebook at @O'Fieldapparel, or the website at ofieldapparel.com.