Link to Owner Dr. Robert B. Pamplin Jr.



Like many other liquor stores across Oregon, Prineville Liquor & Tobacco has seen business increase as restaurants, other alcohol outlets are closed

JASON CHANEY - Gayle Casselman makes a purchase from Diane Taylor at Prineville Liquor & Tobacco, which has seen a spike in sales since the COVID-19 outbreak prompted bar and restaurant closures statewide.

Since the coronavirus outbreak prompted the closure of bars and dine-in eating statewide, liquor stores locally and throughout Oregon have seen a surge in business.

"We are doing well," said Bob Dickey, co-owner and operator of Prineville Liquor & Tobacco. "We have some increases in our sales both with liquor and what we call related items (beer, wine and cigarettes)."

He estimates that sales have increased 10 to 15%.

Statewide, increases have been even greater. Oregon Liquor Control Commission (OLCC) recently reported that liquor stores sold close to $66 million in distilled spirits in March, an almost 20% increase in sales compared to March 2019, and a new March sales record.  December 2019 is the all-time monthly sales record for liquor at $75.85 million.

The upsurge in sales from agent-operated liquor stores is attributed to changes in consumer behavior due to the COVID-19 pandemic, OLCC reported. Specifically, liquor consumption has shifted from sit-down bars and restaurants to consumers purchasing distilled spirts by-the-bottle for at-home consumption.

The Commission went on to state that March liquor sales figures show the shift from bar and restaurant licensees to consumers. Licensee sales were $6.4 million in 2020 compared to more than $13.7 million in March 2019, a drop of 53%.  In comparison, consumer liquor sales increased from $41.2 million in March 2019 to $59.5 million last month, a 44% increase.

OLCC liquor stores have issued more than $500,000 in refunds to 94 licensees (bars and restaurants) for returned liquor. The value of store inventory – unsold product – at liquor stores increased from $67.5 million to $78.6 million.

"These numbers may be alarming to those concerned about alcohol dependency, but it reflects the shift in consumption, not an increase in consumption," said Steve Marks, OLCC Executive Director.

The rise in liquor sales mirror the shipping volume increase from the OLCC's Milwaukee warehouse to retailers across the state during March. The OLCC shipped 367,563 cases of distilled spirts in March 2020 compared to 278,407 in March 2019, a 32% increase.

The OLCC had two record-shipping days in March with 26,685 cases shipped on March 19, the largest shipping day in OLCC history and a 117% increase over the same day in 2019; the second-largest shipping day in agency history was recorded March 18 when 22,547 cases were shipped. Shipments have now dipped below normal levels.

"We appreciate our warehouse employees and liquor store agents across the state for being nimble enough to adapt to the new business model imposed by the COVID-19 pandemic," Marks said. "Despite operating with less staff, and being open shorter hours, the combined efforts of liquor store agents are continuing to provide service while also generating an important source of revenue for the state during a time of limited economic activity."

Dickey likewise praised his staff for keeping up with the increased Prineville business, especially while dealing with new social distancing requirements.

"I want to say kudos to my people who are still with me. They are doing a wonderful job," he said. "Everyone is pitching in and learning new things."

And his list of compliments didn't end there. Dickey was quick to heap praise on local grocery store employees, healthcare workers and emergency responders who are all dealing with challenging changes.

Also, he thanked his customers who have adjusted well to the store's social distancing changes.

"The customers have been wonderful," he said.


Prineville Liquor & Tobacco

Address: 1350 NE Third St.

Phone: 541-447-5844

Temporary hours: 11 a.m. to 6 p.m., Monday-Saturday

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