Oregon voters want more from journalists; we're listening
On Thursday evening, four Republicans seeking the Republican nomination for Oregon governor will get 57 minutes of commercial-free airtime to make their case directly to voters in a debate co-hosted by KOIN 6 and Pamplin Media Group.
Not everybody is happy about it.
We get it. The event will feature one-fifth of the 19 GOP gubernatorial candidates on the May 17 primary ballot. To many people, that's not fair. So why do the media feel compelled to set criteria to separate "leading/serious" candidates from the others?
One answer: math.
If, as several readers and campaigns suggested, we included every candidate on the debate stage, each would have time for a brief opening statement, a one-minute response to one question and a closing statement. That's a series of soundbites, not a debate.
Another answer: quality control.
Part of journalists' role is to separate the important from the inconsequential. We are not archivists nor stenographers. The people who rely on us for news understand that we can't report on everything, so we have to use our best judgment to determine what doesn't get covered. And, in our view, not everyone who gets their name on a ballot warrants media attention. Some may be unqualified. Others may be unelectable. Too many are doing it for personal advancement or ego gratification. As is typical, a few this year have not raised any money or responded to inquiries from the press.
That's why in preparing for Thursday's debate, we sent all the candidates a list of criteria for determining who would be invited to the live TV debate in Portland (and a tape-delayed debate last week in Bend), who would qualify for a livestream video conference forum earlier in the day Friday, and who would not make the cut.
The bar was low. Any candidate who had a campaign website, had raised at least $50,000, and polled above 5% got in the TV debates. Those who met the financial threshold but polled below 5% were invited to the livestream.
We know that this decision was unpopular (and we have the nasty emails and at least one threatening voicemail to prove it). But it's not an either/or situation, and the focus shouldn't be solely on debates.
Earlier this year, a small group of journalists, led by Les Zaitz of the Oregon Capital Chronicle, listened in as voters from across the state talked about what they wanted from the media to help them make informed decisions in the 2022 elections.
We heard a few common themes. One was that many engaged Oregonians still trust their local journalists to be objective and fair. And yet, they don't want us to pick "winners" and "losers" among candidates — particularly when a key metric is money. Given that sentiment, it wasn't surprising that there was blowback when the limitations of a televised debate format forced us to do just that.
But we also heard that voters want information about the candidates' positions on key issues in a format that allows for easy comparisons. In a race with two — even a handful — of candidates, many newsrooms regularly do that.
But when you add the Democrats, 34 candidates are competing for governor on the May ballot. Unfortunately, no single Oregon newsroom has the resources to vet them all. But together, we can — and have — given voters some great resources to at least compare the complete lineup.
Toward that end, with a big assist from the Agora Journalism Center, journalists from around the state crafted 15 pointed questions about five key topics. The questions were posed to every Republican and Democratic candidate running in the May primary, regardless of the money they raised or their ranking in the polls.
On Thursday afternoon we will post their response at bit.ly/or-media-collab. As of Monday, April 25, two-thirds of the candidates had replied.
This collaborative project won't win any of us Pulitzer Prizes. However, given the short amount of time we had to work with, it's impressive. Hopefully, it lays the foundation for something more ambitious in the fall — something that will be more satisfying to the folks who voiced their displeasure about the debates.
As Zaitz recently wrote: "If we succeed in getting more voters interested and engaged, then all those newsrooms have done their duty to provide the kind of public service so vital to our state."
Oregon's newsrooms working together
A few years ago, Oregon's newsrooms came together to shine a light on the underreported crisis of suicides in our state. The "Breaking the Silence" project, which was months in the planning, drew national attention because statewide media collaborations are relatively rare. The annual initiative continued through the pandemic, and you can expect more in-depth coverage of this important topic in September.
That experience in teamwork allowed journalists to move quickly this spring and collaborate on coverage of the Oregon gubernatorial primary. The effort is missing some big names, and not all of those involved were thrilled with where we landed, but it's still an impressive project.
The Agora Journalism Center, part of the University of Oregon's School of Journalism and Communications, is doing much of the heavy lifting, facilitating conversations on the questions posed to candidates, reaching out to the campaigns and providing a free platform to display the responses.
The questions were written and edited by a group of reporters and editors from newsrooms across the state: the Capital Press, the East Oregonian, Jefferson Public Radio, KLCC, the Lake County Examiner, the Oregon Capital Chronicle, the Portland Tribune and Street Roots.
Others participating in the project include the Columbia Gorge News, EO Media Group, Grants Pass Daily Courier, Keizertimes, KGW, Malheur Enterprise, Pamplin Media Group, Portland Monthly, Salem Reporter, Seaside Signal, The Way by OR360, (Condon) Times-Journal, Willamette Week and Yachats News.
Key Oregon Election Dates
• April 26: Last day to register to vote (or to change registration). Available online at sos.oregon.gov/voting
• April 27: Ballots mailed to registered voters
• April 28: PMG livestream candidate forum, noon-1 p.m. available at pamplinmedia.com. KOIN 6/PMG candidate debate at 7 p.m.
• April 28: Responses from governor candidates to media collaboration will be available online at bit.ly/or-media-collab. The Oregon League of Women Voters also has candidate responses (including 22 gubernatorial hopefuls) available at lwvor.org/vote.
• May 3: KOIN 6/PMG Democratic gubernatorial debate at 7 p.m.
• May 17: Last day for a ballot to be postmarked (new this year) or delivered to a drop box (by 8 p.m.)
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