Downtown revitalization recognized by statewide program
Estacada has been recognized as a model for downtown revitalization efforts by a statewide heritage program.
Oregon Main Street accepted Estacada at the Performing Main Street level of the Oregon Main Street network on Monday, April 23, in recognition of the city's efforts to use historic preservation as an economic development tool.
"The Main Street program has helped the Estacada Development Association and now the Downtown Estacada Commission focus on revitalizing downtown Estacada," said Nancy Hoffman, main street manager for the Downtown Estacada Commission. "We are proud that every step has brought our downtown closer to our vision for a vibrant, thriving community."
Estacada joins Albany, the Alberta district in Portland, Astoria, Corvallis, La Grande, McMinnville, Oregon City, Roseburg and The Dalles at the premier level of Oregon Main Street. There are more than 80 communities participating in one of the four levels of the program, with Estacada previously in the Transforming Downtown level.
Estacada is the first small town in Oregon to achieve the Performing Main Street status. With the designation, the city can participate in training, community assessments, technical assistance, and get local capacity building support. There is no fee for Estacada to participate.
"It has been exciting to watch the progress (the city) has made over the past few years to engage community partners in revitalizing their historic downtown," said Sheri Stuart, coordinator with Oregon Main Street.
Through the past years Oregon Main Street has seen an increased interest in the link between local heritage and sustainable economic development. Between 2010 and 2017, communities in the Performing Main Street and Transforming Downtown levels saw an increase of 647 net new businesses, 3,367 new jobs, and 1,258 private sector building improvement projects representing $97.2 million in reinvestment.
To be a Performing Main Street, Estacada had to have a cohesive core of historic commercial and mixed-use buildings that represented the city's architectural heritage. It also had to have a sufficient mass of businesses, buildings and density, as well as be a pedestrian-oriented district.
Oregon Main Street is part
of the Heritage Programs
in Oregon Parks and Recreation.