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This article brought to you courtesy of Lanette Bernards, Forest Grove News-Times Marketing Insider.

Lanette Bernards

As far as marketing strategy, it's hard to beat direct mail. It makes sense to "push" marketing out rather than waiting to "pull" in customers who happen upon a website.

Direct mail is usually glossy and full color plus your

promotion is literally in the hands of the customer. They

can save it as a reminder or tuck in their wallet if it's a

coupon.

The Forest Grove News Times and Hillsboro Tribune

management decided to offer advertisers the benefits of

direct mail without the huge postage costs. Businesses can

run glossy, full color flyers in the News Times and Tribune

for a fraction of the price.

Our readers love their community and like to support local

businesses. Do you have a new product or service? Share it with our readers! Anniversary sale or special event? Share it with our readers! Seasonal promotion, tax incentive or coupon? Share it with our readers!

Recent success stories include a private school which

boosted open house attendance by sharing the date with our readers. To advertise a grand opening, a hair salon inserted coupons so people would have them handy. A restaurant which advertised hams for the holidays had sales up 17% over last year!

If you want our readers to have your information handy, call for an estimate at 503.357.3181. Our advertising

representatives offer a Print & Deliver bundled rate on

printing and inserting so all you do is furnish the file. We

take care of the rest!

Pamplin Media Group

6605 S.E. Lake Road

Portland, OR 97222

971.204.7716

This email address is being protected from spambots. You need JavaScript enabled to view it.

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