Brought to you by Rob Cook - Nancy's Floral - FLORIST INSIDER -

NANCY'S FLORAL - Rob CookRob Cook is in the business of delivering emotions.

Flowers convey powerful feelings, and whether or not the occasion is a happy one, the general manager of Nancy’s Floral understands that customers expect everything to be perfect.

So Cook made customer service a priority—and it shows. The Gresham-based florist was just given the top award for customer service and named Franchisee of the Year by 1-800-FLOWERS.

“We’ll make it right, whatever the case may be,” Cook says. “Flower arrangements have this wonderful ability to create smiles. We just try to brighten someone’s day.”

In high school, Cook worked part time at the store, learning from his dad the gardening secrets that make him a green-thumbed INSIDER today.

In later years, he updated the computer system and launched a website for Nancy’s Floral. Customers who shop online now can sign up for email reminders, delivery confirmation and generate reward points to spend like cash on their future purchases.

Cook provides a lot more than flowery arrangements. Serving the entire Portland metro area, Nancy’s Floral also sells edible fruit bouquets, chocolate-dipped strawberries, gourmet chocolates and cupcakes, locally-made wine, as well as balloons, cards, a vast variety of green and blooming plants and unique gifts.

But he says customers have to be wary who they buy their flowers from. Websites and call centers posing as florists charge large mark-ups while still getting delivery dates and orders wrong, leaving the customer disappointed.

“When people work with their local florist, it cuts out the middle man, and they’ll receive better service,” Cook explains.

Nancy's Floral

620 NE Burnside Rd, Gresham, OR 97030

(503) 716-4971