No Rodeo but Lot of Broncos!
On Monday, July 13th, they revealed all the details and that reservations can be made for one of these truly iconic vehicles. Ford partnered with Disney to launch this brand so, I am sure by now, you have seen it being played across ABC, ESPN, National Geographic and Hulu.
The all new Bronco brand includes a Bronco two door, first ever Bronco four-door model and an all-new rugged small SUV, the Bronco Sport - and will be the only domestic brand of SUVs with standard 4x4. "Bronco gave rise to the fun and versatile off-road SUV in 1966, becoming the first enjoyable sport utility vehicle for those who wanted to live, work and play outdoors," said Jim Farley, Ford Chief Operating Officer. "Like the original, the all new Bronco family is engineered to take you to epic places, with capability to deliver confidence on any type of terrain."
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