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Gresham Green Business offers simpler message, same services after new name and logo

OUTLOOK PHOTO: CHRISTOPHER KEIZUR - Nick Isbister, middle, presents Delta AV with the newly rebranded Gresham Green Business award. Sustainability is getting a new look in Gresham.

The Gresham Resource Efficiency Assistance To (GREAT) Businesses program — say that three times fast — is being rebranded to better promote the ideals of sustainability across the community and to simplify the message.

The program, which helps conserve natural resources, protect the local environment and support the bottom lines of businesses that have committed to becoming green, is now Gresham Green Business.

"We wanted to make it easier for our businesses to communicate their sustainability with customers," said Nick Isbister, sustainability advisor with the city.

OUTLOOK PHOTO: CHRISTOPHER KEIZUR - The city of Gresham rebranded its sustainability program to better share its message. The new name and logo, featuring a cityscape to promote the idea of a green community, was unveiled during the monthly coffee hour, which highlights a business that has been certified sustainable by the city. Delta AV was the host for the Wednesday morning, Aug. 29, event — giving a tour of their facility and showcasing everything that makes them green.

Delta AV, 2450 N.W. Eleven Mile Ave, offers design, engineering, sales, installation, service, programming and documentation of high-tech audio-visual and control systems.

The business has been certified with the city since 2011. The key to their sustainability efforts is empowering employees to take the lead in researching and implementing green improvement. Delta AV has increased the insulation in their roof, switched to durable dishware, recycled content items and green cleaners, and repurposed used audio-visual equipment.

"Being green does bring in the profit," said Amber DePerro, operations and purchasing administrator who led the coffee hour tour. "Because of our practices, we won a contract with the Multnomah County Courthouse. The community wants you to do your part."

The rebranding of GREAT began about a year ago, and was completed by the city's communications department. The hope is that business owners that have been certified will no longer have to explain what being a "GREAT Business" means.

The Gresham Green Business program will still offer all the same services, including consultations and free resources, helping provide certification to those making sustainability strides.

"This is a wonderful group," said Bob Southard, vice president of Delta AV. "It's better to be a part of something like this, where we can share ideas and work on being better together."

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