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Fairview, Wood Village team up to air radio ads in support of Slavic community

PMG FILE PHOTO - Slavic Family Radio will air daily 2020 Census ads in conjunction with Fairview and Wood Village. In an effort to support diverse communities getting involved with the 2020 Census, and with new looming deadlines, a pair of East Multnomah County cities have teamed up with a radio station to ensure an accurate count.

The cities of Fairview and Wood Village have partnered with Afisha Russian Advertising Agency to air daily radio spots on 1040 AM KXPD Slavic Family Radio to get the Slavic community to participate in the 2020 U.S. Census.

The ads will run throughout August and include information about the Census Access Center at the Slavic Family Media Center.

"Our Slavic friends and neighbors bring a unique cultural diversity to our communities — we have so much to learn from them," said Wood Village Mayor Scott Harden. "A complete census ensures we will have the necessary resources to serve them while we learn."

The advertisements should help mobilize a population that has had low turnout in the past with the Census. According to a 2014 joint report by the Coalition of Communities of Color and Portland State University, the Slavic community was undercounted in the 2010 Census by 31.6%. That means 24 out of 100 Slavic households in Multnomah County did not participate in the 2010 Census.

The radio spots and push to involve the Slavic community comes at a time when the U.S. Census Bureau announced everything will be wrapped up a month earlier than planned. The new deadline for the count is Sept. 30. After that date, the bureau will stop door-to-door outreach and will cease collecting responses over the phone, online or by mail.


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