Hillsboro Tribune to be replaced by News-Times
Beginning next Wednesday, Aug. 14, the Hillsboro Tribune's subscribers will see a new name at the top of their local newspaper.
This is, officially, the last issue of the Hillsboro Tribune, as it has operated under this name since launching in 2012. From next week onward, the newspaper will be the News-Times, like its sister paper in Forest Grove.
Nikki DeBuse, publisher of the News-Times and Hillsboro Tribune, describes the name change as "largely cosmetic."
The version of the News-Times that Hillsboro subscribers receive will be written and designed with Hillsboro in mind. The Hillsboro edition of the News-Times will include unique content, and its front page will be different from the Forest Grove edition of the News-Times.
A local tradition
The News-Times and Hillsboro Tribune have been published out of the same office since the Tribune's inception. For more than a century prior to that, the News-Times — which was founded in 1886, making it the oldest continuously published newspaper in Washington County — considered Hillsboro part of its broader coverage area.
Bringing both newspapers under the same name once more will have its advantages for subscribers, according to DeBuse. While the News-Times is sent out as first-class mail, because of a different postal classification, the Hillsboro Tribune is given a lower delivery priority.
"Forest Grove readers of the News-Times have enjoyed same-day delivery and receive their newspaper with Wednesday's mail," DeBuse said. "But Hillsboro Tribune has been mailed third-class, which means the post office has up to five days to deliver. Sometimes it's taken all five days. So Hillsboro readers of the News-Times can expect to get their newspapers on Wednesdays from now on."
Readers can also expect to see more store circulars in the News-Times, DeBuse said. The number of distribution racks is also set to expand, making it easier for non-subscribers to find the News-Times while they're out on the town — whether that's in Hillsboro, Forest Grove or Cornelius.
The News-Times is also upgrading its online newsletter, which includes a weekly sampling of links to some of its biggest stories.
"We are launching three new weekly neighborhood eblasts later in August that will serve residents of Hillsboro, Forest Grove and now Cornelius," DeBuse said.
Once those e-newsletters launch, News-Times subscribers will be able to select their version, further tailoring the local news to them.
The media is facing a difficult landscape. The cost of newsprint has increased dramatically over the past few years, readership has trended heavily toward online news from traditional print newspapers and magazines (a trend that is reflected on the News-Times and Hillsboro Tribune's own websites, DeBuse notes), and the digital advertising market is dominated by tech giants like Facebook and Google, which compete with newspaper companies for revenue.
DeBuse, however, believes that consolidating the News-Times and Hillsboro Tribune — while continuing to publish a Hillsboro-specific community newspaper — is the right thing to do for the future of local news in western Washington County.
"By combining our resources," she said, "we'll be able to provide better service and better coverage to our readers."
Behind the scenes
The Hillsboro Tribune has moved offices, it's changing its name and now it has a new editor as well.
Editor Geoff Pursinger has been promoted to become the Pamplin Media Group's engagement editor. He will draw on his experience in Hillsboro as he works to improve the digital experience for readers of the News-Times and its sister publications.
Mark Miller, editor of the Forest Grove News-Times, has been promoted to editor-in-chief of the Pamplin Media Group's newspapers in Washington County. He will continue to edit and write for the News-Times — including its Hillsboro edition — while also taking the helm at its sister papers, the Sherwood Gazette, the Regal Courier, and The Times of Beaverton, Tigard, Tualatin & Sherwood.
Readers can meet Miller, and learn more about the News-Times, at the Tuesday Night Market in downtown Hillsboro on Aug. 27.
The News-Times' offices are located at 2004 Main St., Suite 309, in downtown Forest Grove.
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