Link to Owner Dr. Robert B. Pamplin Jr.



The alternative to Black Friday focuses on shopping local and promoting small businesses.

If the big box stores are too daunting for you this upcoming Black Friday, stores in downtown Hillsboro will be offering a different shopping experience with the city's second annual Plaid Friday.

Plaid Friday is a day that encourages shoppers to shop at local and small businesses in their community on what is more commonly referred to as Black Friday, which falls this year on Friday, Nov. 29.

Having originally started in Oakland, California in 2008, Plaid Friday events have popped up in cities all over the country.

Michelle Smith is the owner of Piccolo Mondo Toys in downtown Hillsboro and is responsible for bringing Plaid Friday to Hillsboro. Smith encountered her first Plaid Friday in Manzanita and decided she wanted to do the same in Hillsboro.

Much like the pattern, the "Plaid" in Plaid Friday is meant to symbolize the different small businesses that are woven in our community, she said.

"When you support a small business, you're really giving back to the community," she said. "More of your money stays local, and that's where you get the character of the community."

White Birch Design Company, Gimre's Shoes and Puppernickel are a few of a growing list of participating businesses.

Shoppers who wear plaid when they go out on Plaid Friday will receive special offers from participating businesses.

Smith said last year's Plaid Friday was successful — and that many came decked out in plaid outfits.

"It was just kind of a fun way to show your support for shopping local," Smith said.

Plaid Friday is organized by the Hillsboro Downtown Partnership. Look for signs in the windows of participating businesses in Hillsboro.

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