The locally-owned grocery chain plans to move into South Hillsboro, near TV Highway.

COURTESY ILLUSTRATION: MARKET OF CHOICE - A rendering of what the Hillsboro Market of Choice will look like. The new store will be located on the corner of Tualatin Valley Highway and Cornelius Pass Road. Hillsboro is getting its own Market of Choice grocery store, expected to open in the next few years.

The Oregon-based grocer announced this week it plans to open a new location at Reed's Crossing Town Center in South Hillsboro, near Tualatin Valley Highway and Cornelius Pass Road, with a scheduled opening date of early to mid-2024.

Based in Eugene, Market of Choice operates nearly a dozen stores across the state, including stores in Cedar Mill and West Linn. The family-owned company touts itself as an independent grocery chain, without ties to other corporations, according to Dewey Weddington, the company's vice president of marketing.

The new location will be one of the first major businesses to settle into South Hillsboro, a rapidly growing neighborhood expected to house tens of thousands of new Hillsboro residents.

Weddington said the company has looked to expand to Hillsboro for some time.

"We don't necessarily look for fast growth of a community to drive location decisions," he said, "but look for communities that are not currently served by a grocer like us. Hillsboro has been underserved for a long time and has been on our radar for possibilities. The development in South Hillsboro provided the right location at the right time for us to decide we can now serve this dynamic community."

While details are still being hashed out for the new store, Weddington said that customers can expect the same locally-sourced products and quality of goods that shoppers get at any of the other Market of Choice branches throughout Oregon.

"The community can … expect to find more than 5,000 Oregon crafted, grown, raised and harvested products to choose from," Weddington said. "Our work with local makers, farmers, ranchers and fisherfolk ensures a strong assortment of local flavors, which lifts up our local food economy and Oregon as a whole."

Weddington said several unique programs run by Market of Choice have helped the company invest in industries across Oregon, such as it's Dig Local farm-to-table program, or MOJO, which offers guidance and development to start-up food and beverage businesses in Oregon.

"What 'locally based' means for Oregon is that we look out for and care about Oregonians, first and foremost," Weddington said.

No firm opening date is slated for the Hillsboro Market of Choice, but the company plans to open the location during the first half of 2024.

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