Hillsboro Hops, Marvel team up for new promotional logo
As the Major League Baseball playoffs kick into high gear on the field, the Hillsboro Hops are making headlines off of it.
Minor League Baseball and Marvel Entertainment this past week began releasing the team logos designed by Marvel's legendary illustrators for the 96 teams participating in the "Marvel's Defenders of the Diamond" special event and content series — and the Hops are one of them.
Marvel and MiLB will be unveiling the new logos throughout October and November until all 96 Marvel creations have been revealed, culminating with MiLB.com's exclusive merchandise launch, including the New Era on-field game caps, on Friday, Nov. 18.
The Marvel-created logos featuring MiLB teams' unique brands and mascots will be worn on-field for the first time in 2023.
The first eight MiLB team logos unveiled include the Triple-A Buffalo Bisons, Durham Bulls and El Paso Chihuahuas, the Double-A Hartford Yard Goats, Midland RockHounds and Somerset Patriots, the High-A Lansing Lugnuts and the Class-A Stockton Ports, while the Hops unveiled theirs — which displays a Hulk-like hop in a Hops hat and cape swinging a bat — Oct. 11.
MiLB and Marvel first introduced the "Marvel's Defenders of the Diamond" three-year partnership last October, hinting at numerous opportunities to collaborate and co-create content for both sports and comic fans.
"The first phase of MiLB's groundbreaking partnership with Marvel Entertainment delivered on our promise to bring our unique brand of fun and entertainment to more fans across the country," said Kurt Hunzeker, MLB's vice president of minor league business operations. "When you combine the creative power of these two storied brands, the promotions, events, and now merchandise fans will see in ballparks and retail stores in the years ahead will create memories that will be passed from generation to generation, and we are beyond excited to share these new team-specific logos and characters Marvel created as we build excitement for the 2023 baseball season."
All 96 participating MiLB teams will wear full uniforms featuring the Marvel-designed logos for at least one "Marvel's Defenders of the Diamond"-themed game in 2023 and 2024.
Additionally, Marvel has created a "Marvel's Defenders of the Diamond" comic book series for MiLB fans that will be distributed in participating MiLB ballparks throughout the next two seasons.
"Marvel, at its core, is built around telling amazing relatable stories and creating lasting experiences," creative director Brian Crosby said. "Over this past year, more than 750,000 fans of both Marvel and Minor League Baseball were able to experience the game in a whole new way with an all-ages friendly comic book about the Minor League Baseball players themselves teaming up with the Avengers to 'Defend the Diamond' from an underworld invasion! Year two takes this collaboration to a whole new level, and we can't wait for fans to see their favorite minor league team logos reimagined through the creative lens of Marvel artists. We hope fans will be able to celebrate and represent their favorite teams as never before."
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