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Brought to you by the Principal Managing Broker of Coldwell Banker Bain - Ward Spears

We've all seen articles describing the things you should ask your agent when listing your home for sale. There could be 20 questions, maybe more, maybe less. These questions can be simplified to four main categories. These are Preparation, Presentation, Price, and Process.

WARD SPEARS, COLDWELL BANKER - Ward Spears, Principal Managing Broker for Coldwell BankerPreparation is how the home and property are prepared to be presented to the market. Taking steps to make a home more appealing to the market can make a world of difference in how it's perceived. Some buyers might say, "I have a vision" and they don't care about preparation. However, what they'll perceive in an unprepared property is a home that likely has hidden issues. The goal of maximizing buyer excitement didn't happen.

Presentation is how a home is presented to the world. There should be a marketing plan with all the necessary elements. Even beautiful photos can be counterproductive if shortcuts in preparation cause disappointment during an in-person viewing.

A thoughtful process should be manifested throughout. There should be a process for everything including negotiations, all with the end goal of achieving the clients best outcome.

Coldwell Banker

4200 Mercantile Drive, #700

Lake Oswego, OR

97035

503.241.7325

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