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Houses don't sell themselves. Like a good parade float, a house takes time and attention to make it a show-stopper.

Recently heard, "Houses sell themselves these days." Just like a parade float builds itself, drives itself, gets noticed and wins the top prize itself. (Awkward silence.) Not so fast.

True, anybody can put a so-so float in the parade. You can say you were in the parade, got to the grandstand, and maybe got a participation trophy. But the crowd will probably be putting keen attention on the floats that are really special. To be the one that draws a crowd with cameras out requires more than just showing up. To win a prize, a float needs to have a plan, flowers, banners, signage, music, mechanicals, driver, and riders all at their best. That takes some time and attention, and that's how a float gets noticed and loved.

Mike Hall, principal broker, The Hasson CompanySame thing with a home sale. The home's preparation, presentation, photography, and it's positioning among competing homes in terms of both price and the appealing narrative are all critical elements. If you want to "just" sell, that's not so hard right now. If you want a really good outcome, it'll be in proportion to the plan and execution put in. This is where we come in, and excel. Our job as your broker is to help put together and execute a winning plan. There's a lot of money at stake. Your money.

Call or email me, and let's work together to help your place win top prize this season.

Mike Hall,

Principal Broker

Licensed in Oregon

Mike Hall Home Team

The Hasson Company

15400 Boones Ferry Rd

Lake Oswego, OR 97035


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