Award-winning Creative Director to speak April 9 in downtown Portland

SUBMITTED PHOTO  - Adam Klugman will present 'Brand It and They Will Come' at the World Trade Center in Portland on April 9.Award-winning Creative Director Adam Klugman will speak on the power of building a personal brand on April 9 in Portland.

Back from a year at a Los Angeles-based advertising agency, Klugman has returned to Portland to attempt to help people realize their potential through building personal brands.

"Companies use brands to convey their core values," he said. "Why can't people do the same thing? What I want to share is how we can use the techniques deployed in brand building to identify our best qualities and communicate them more effectively."

Although his talk is titled "Brand It and They Will Come," Klugman said he is not suggesting that people become products.

"Quite the opposite. The whole idea of branding started as a way for ranchers to claim ownership," he said. "That's what I want to do with this project — help people identify what's most authentic about them as a human being and then claim it."

Attendees will learn how brands are built and also receive guidance on how to leverage this knowledge to develop their own personal brand. Klugman said he considers a personal brand as crucial for professionals, business owners, job-seekers, recent graduates, entrepreneurs and people who want to express their core values.

"In the end, a brand is just the opinion people have of you," he said. "If you're not in control of it, you're breaking the Golden Rule of Branding — never let someone define your brand for you. I want to help people take control."

Klugman has worked in Portland, Los Angeles, Chicago, New York and Washington, D.C., with agencies such as Wieden+Kennedy, D'Arcy Masius Benton & Bowles, Leo-Burnett, Donat/Wald and Lambesis. His list of national clients includes Nike, Disney, General Motors, Viacom, MGM and others.

He also hosted the progressive radio talk show "Mad as Hell in America" in Portland on Clear Channel's AM620 KPOJ.

His speech will be held at 3 p.m. April 9 in the World Trade Center, 121 S.W. Salmon St. in Portland.

Tickets to the event are $10 online at or by calling 503-706-2341.

— The Review, Tidings

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