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Lake Oswego marketing agency to add 80 positions
Logical Position — a digital marketing agency based in Lake Oswego — is preparing to bolster its presence in the local workforce with a new office and 80 additional jobs later this month.
The 80 positions will be distributed between the company's current headquarters in the Arneson Building at 4350 Galewood St. and its new offices in the Kruse Way Woods Corporate Park, which is sceduled to open on Aug. 28.
Tony Palazzo, the company's vice president for operations and marketing, told The Review last week that Logical Position's recent growth is a manifestation of a business model that focuses on human account management rather than full automation. That personal touch, Palazzo said, has helped Logical Position retain clients like children's apparel retailer Hanna Andersson, wine glassware manufacturer Riedel, Travel Oregon, Breakside Brewery and many others.
"The sales side of our business is expanding like crazy," Palazzo said, "and to keep up with that growth, we're hiring a lot on the back end, including account managers, admins, developers and designers."
Logical Position bills itself as "internet marketing done right." The company focuses on pay-per-click (PPC) marketing, search engine optimization and website design. The result: a trove of awards over the past year, including such designations as an Inc. 500 company, a Premier Google Partner, a Bing Elite SMB Partner and Fastest Growing Company from the Portland Business Journal.
Those awards, however, are just the product of a committment to keeping employees happy, Palazzo said.
"Since the beginning, we've had the mindset that a happy employee will make a happy customer," he said. "The owners, leadership team and I have all worked at places where we were dragging our feet going to work. We did not want that. We want to create an environment where people are excited to wake up and come into the office."
That commitment led to Logical Position being named to Inc.'s list of "Top 50 Best Workplaces" earlier this year — a designation no other Oregon company was awarded.
A large part of that effort to create a great work environment comes from a core structure of committees made up of employees who are passionate about fostering an atmosphere of engagement. The program is called ACES, which stands for the four committees employees can join to help improve the overall tenor of the workplace: acitivties, community, education and social.
Adam Schwartz is the culture operations specialist at Logical Position, and his role is to oversee the implementation of ideas that ACES committees drum up. For example, the community committee is preparing for a fundraiser to support Oregon Wild, a Portland nonprofit committed to protecting and restoring Oregon's forests, wildlife and waters.
The activities committee has an organized kickball team and runs office fitness challenges to promote healthy living.
"Its nice because it's composed of these different categories that employees are excited about," Schwartz said. "Like the social committee, which is made up of our employees who really love getting everyone together."
With ACES in place, Logical Position has created an environment that is both engaing and entertaining in order to foster a happier and more productive employee, Schwartz said.
Headquartered in Lake Oswego, Logical Position has additional offices in Chicago, Las Vegas and Austin, Texas. The opening of new offices in Lake Oswego comes on the heels of a new satellite office in Charlotte, N.C., on Aug. 21.
Logical Position's expansion this month will add 120 new jobs once the new Lake Oswego offices open.
For more information about the company, go to logicalposition.com and facebook.com/LogicalPosition.