Lake Oswego entrepreneur Jenny Stoffel can make it easier to do business on your website.

REVIEW PHOTO: VERN UYETAKE - Wired Pinecones Jenny Stoffel has been developing websites for more than a decoade. I taught myself how to do this before code school was a thing, she says.

Jenny Stoffel knows that the ease — or difficulty — of maneuvering through a website can make or break a business. That's why the Lake Oswego resident created Wired Pinecone, a company that helps people create websites that make doing business a breeze.

Though Stoffel's business is just 5 years old, she has been developing websites for more than a decade. She built her first website for her rowing team at Bryn Mawr College in Pennsylvania, then earned a master's degree from University of Washington in Seattle. Before starting her own company, she worked as an IT administrator for a rapidly growing wind energy company.

Wired Pinecone specializes in WordPress development from the ground up, augmented by HTML and CSS coding.

"I taught myself how to do this before code school was a thing," she said. "And when web-development classes became more widely available, I made sure to complete online code school courses to fill in any gaps. I'm a full-stack, front-end developer, which means I can code in HTML, CSS, Javascript and PHP while also being able to write database commands."

Stoffel works with everyone from the West Linn Chamber of Commerce and Chamber member Kaleidoscope Chocolate Shoppe and Wine Bar to large multi-site customers like Lewis & Clark College, where she served as a contracted consultant. She has also handled redevelopment projects for international nonprofits like Translators Without Borders, as well as with sites for small businesses run by lawyers and yoga instructors.

"I provide website development and consulting, redevelopment, website audits, setup of SEO tools, website first aid in the event of a hack, website training videos within the dashboard of your website and landing pages, " she said. All sites are built to order, secured with the best firewalls and security practices.

The business name, Wired Pinecone, has special significance. Stoffel lived in Colorado for some time, where she enjoyed outdoor activities.

"Pinecones are uniquely organized things," she said. "They are compact and organized — their design is very efficient."

She believes websites should be just as efficiently organized, with not a lot of extras.

"In a forest fire, a pinecone will explode and spread seeds everywhere," she said. "Your website should explode in the world and create something new, too."

To learn more about Stoffel and Wired Pinecone, visit or call Stoffel at 206-914-9936.

Contact Lake Oswego Review/West Linn Tidings reporter Barb Randall at 503-636-1281 ext. 100 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

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