Haladay family breaks ground on event center in Lake Oswego
Imagine a 10,000-square-foot rooftop event center with floor-to-ceiling windows and breathtaking views of Mount Hood. Inside, there's room for 250 seated guests; outside, two separate rooftop terraces add additional options.
And it's all in downtown Lake Oswego.
That's the vision the Haladay family has for the top floor of Beacon Lake Oswego, their mixed-use commercial building that broke ground last week at the corner of Third Street and B Avenue.
City officials joined the developers in flipping the first official chunks of dirt with a set of golden shovels and listened to 10 Branch LLC Managing Partner Miles Haladay describe his ideas for the project.
"I'm really excited about downtown Lake Oswego. My wife (Carey) and I talk a lot about building the city we want to live in rather than just hoping that happens," Haladay said. "I've had a hard time describing the downtown. Are we an urban core? Are we a suburban core? We're not really either, so I've been throwing out the term 'boutique urban city center,' which is the best way I can describe it. It's the benefits of an urban environment in a walkable, clean and friendly environment. That's our vision."
Miles Haladay and his father Jay are spearheading the development, in conjunction with other family members. (The name 10 Branch refers to Jay Haladay and his wife, their four adult children and the children's spouses, many of whom live in Lake Oswego.)
The four-story structure will include retail areas on the first level, two floors of co-working office space and a panoramic rooftop event center, which has been named "Ironlight."
The event center will feature 10,000 square feet of space, floor-to-ceiling windows and breathtaking views of the surrounding hills. Guests will transition between indoor and outdoor spaces through sliding glass doors that open onto two separate rooftop terraces.
An enclosed glass lobby will welcome guests on the west side of the building to a space with a Pacific Northwest aesthetic featuring lots of wood. Ironlight will accommodate up to 250 seated guests indoors, with the ability to create custom intimate gathering areas throughout the space.
A private, onsite, farm-focused culinary and bar staff will provide personal and unique hospitality for all events, the Haladays say.
The event center is the brainchild of three members of the Haladay family: Taryn Hatchel, Carey Haladay and Sonal Haladay. They all have very different career backgrounds — including renewable energy, law and public relations — but as they've worked together, they say they've found that each brings to the table a special set of skills and a unique lens through which to envision Ironlight.
"We're a family that loves to celebrate things. And as we were celebrating things as a family and hosting parties, we realized there was a real dearth in this community to host things locally," Carey Haladay said.
That's especially true in the city's downtown core, where the lack of a large meeting space has been a problem for Lake Oswego neighborhood associations, parent-teacher organizations and even the City itself when it seeks venues for events such as the annual City Council open house.
"All the events that take place in town always sell out. People love going to events. They're excited to get out and do things, but there aren't that many opportunities in Lake Oswego," Taryn Hatchel said. "We hope to be a venue to provide that."
Over the course of the next year, the three women say they plan to continue researching and finalizing the details of what they plan to offer in terms of food, wine and event services. They recently took a big step forward by offering their head chef position to Isaiah Watson, who lives in Lake Oswego.
"Combining (our research) with attending events, hosting events and speaking with event and wedding planners and caterers, there's a few things we know we'd like to offer and one of those is the chef," Sonal Haladay said. "We want to be able to offer really good, Pacific Northwest-inspired food with refined international appeal as well, so we can offer all different types of cuisine.
"We also want to offer a full-service event center," she added, "so whether you're an event or wedding planner coming in with your clients to plan an event or just (an individual) looking to plan a retirement dinner or 60th birthday party, we'll have something for everyone."
Miles Haladay said 10 Branch is in early discussions with food and other retail tenants to lease spaces on the first floor of Beacon Lake Oswego. The second and third floors will house 30,000 square feet of co-working offices and collaborative shared spaces that will be operated by a co-working management company — a partnership that will be announced in the coming months, he said.
The principal investors for the project are Jay and Renee Haladay. The architecture firm Mackenzie designed and led the review process; Bremik Construction will serve as the general contractor, with the hope of opening Beacon Lake Oswego in early 2020.
"Our family history started in Lake Oswego in 1991, and we're committed to helping a community like this continue its evolution," Jay Haladay said. "It has changed a lot in the 27 years we've been here, and I think the Beacon project will help it evolve in a way that is consistent with what the community is looking for."