Lake Oswego resident will open doors to new business July 31
Naomi Heedt's goal with her soap business is to make quality bath products that are affordable and accessible to people of all skin types.
Mad Sass Soap began as an idea to help her daughter's eczema and eventually blossomed into a fully functioning business offering a variety of products. Mad Sass Soap carries artisan bath and skin products ranging from lotions and body butters to shampoo and conditioner bars.
And at the end of this month, the Lake Oswego resident plans to open her doors to the public at her brick and mortar location in Multnomah Village.
"My whole business plan has revolved around accessibility," Heedt said. "I can cater to a lot of different people of different skin types. My prices are really reasonable which I think a lot of people really like … It's nice that you can pick up a gift set for somebody for as low as $35 if you wanted to."
The idea for creating soap started about two years ago. Heedt has twin 5-year-old daughters with her husband, Marc, and one of them suffered — and still has occasional flare-ups — from eczema.
Heedt said doctors prescribed medications like hydrocortisone cream, Aveeno lotion and other products to help. Her daughter also wasn't allowed to use regular soap on her skin — nothing was gentle or mild enough, Heedt said.
"She was really slimy all the time and greasy so it didn't feel like the healthiest way to treat the eczema," Heedt said.
She started researching to see if she could make a cream or soap herself.
"I realized there's this whole world of soap making," Heedt said. "I developed this body butter that really helped her eczema."
From there, Heedt started creating a variety of products, eventually selling at various markets with the help of her family — including Lake Oswego's Farmers' Market — and creating her own website.
Her background is in design, operations, project management and the creative field, so she said starting her own business was the perfect fit for her skillset.
As her business grew, she signed a lease at 7858 S.W. Capitol Highway before the COVID-19 pandemic hit locally. The store lease was delayed but May 1, she was handed the keys.
Doors open to customers Friday, July 31.
"It's a pretty big space," said Heedt, adding that her old production space was in the basement of her house. Her new storefront has a downstairs area where she makes the product. "It's actually pretty well decorated and done."
Heedt said she placed directional markers on the floor 6 feet apart, and is asking people not to pick up and smell the products. There will be scent test strips in jars to smell products. She said she will limit the amount of people in the store to 10 at a time.
"I think that what (Naomi) said in regards to accessibility, I'm really excited about that: making a really good, quality product accessibile to people especially in this current environment," said Heedt's husband, Marc. "They (customers) just seem excited in regards to having something they can use to make them feel good at a very reasonable price."
For more information about Heedt's products, visit her website.
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