FROM THE PUBLISHER: Shop Local Challenge - Week 2
We all need to be on a mission to save our local businesses.
For years the Review has championed the importance of supporting our local business community, but never before has this need been greater.
Many of your favorite local businesses are just hanging on thanks to the devastating effects that COVID-19 has had on their business, their employees, their suppliers and even their families. I'm not saying they are on life-support, but many are very close or will be unless holiday shopping comes through for them.
And that's why I'm seeking your help now.
This week the Review kicks off Week 2 of our Shop Local Challenge - Spend $28 on the 28th. We are asking all our readers to go out and spend at least $28 this Saturday, Nov. 28.
I'm asking you to accept this challenge by shopping at a local business you typically wouldn't visit. This can be as easy as ordering takeout; pampering yourself with a haircut, manicure or massage; starting your holiday shopping now by visiting a local retailer; supporting our local service companies by getting an oil change or ordering flowers; making a donation to one of our many nonprofits; or even subscribing to your local newspaper.
Win a $50 gift card!
This week we add a new twist to this campaign by asking you, our readers, to share your photos of yourself shopping at a local business. If possible, include the business sign or name in the photo. Then upload the photo to our Shop Local website by clicking this link - pamplinportland.secondstreetapp.com/SHOP-LOCAL-SOUTH/rounds/1/gallery
Our hope is that by sharing these photos, along with what you bought at this business, you'll inspire others to do the same. And to help encourage you to do this, we'll draw one person's name each week to win a $50 gift card.
Every dollar spent locally matters
Some people may think "$28, how will that make a difference?" In reality we are a community of 20,000 households. If just 25% of those households did this, we would infuse more than $100,000 in our local business economy in one day. And because many of us spend $28 almost on a daily basis in some fashion, imagine the impact if every time we needed to buy something, we made the effort to buy it from a local business in Lake Oswego first.
Local businesses are the backbone of our community. They employ your friends and neighbors, donate to your churches and schools, sponsor our sports teams and help to create our unique quality of life we enjoy so much here in Lake Oswego.
What's also important about this shop local campaign is that it is not a one-and-done idea. Our local businesses need your support every day which is why this campaign is designed to span 5 weeks. Each week we'll ask our readers to spend a different amount of money — $21 on Nov. 21, $28 on Nov. 28, $_5 on Dec. 5 (you pick a dollar amount that ends in $5), $12 on Dec. 12 and $19 on Dec. 19.
By running this campaign for 5 weeks, we will hopefully accomplish many things — create ongoing support for our local business, encourage our readers to actually rediscover their local business community and create a habit of shopping locally.
The saying "we are all in this together" has been beaten to death thanks to COVID-19, but when it comes to helping our local businesses survive, you can't say it any better.
I get how easy it is to buy something online but there's a hidden cost every time you make such a purchase. And that hidden cost is taken out of our community in the form of lost taxes, lost jobs, lost donations and the deterioration of our community's quality of life.
I'm asking you now to join us in our effort to save our local businesses. I'm asking you to make a commitment to change your shopping habits by supporting our local stores, restaurants and service providers first. I'm asking you to do this on a daily basis, and if not daily at least each weekend between now and Christmas. I'm also asking you to share your shop local stories with your friends and neighbors to encourage them to do the same.
2020 has been a tough year for many of us. Let's not let 2020 claim one more victim or store closure.
We can control our own destiny in many ways. Wearing masks and practicing safe social distancing protects us and our families. Now let's protect our business community and our quality of life by shopping locally.
Let's all work together to save our local businesses because when we do, we can accomplish amazing things.
Will you accept the shop local challenge?
About our sponsors...
Special thanks to the Lake Oswego Chamber of Commerce, West Linn Chamber of Commerce, City of Wilsonville and Columbia Bank who have all stepped up to support this campaign.
Join us as a sponsor...
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