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Lakefront lots were less desirable than lake-view lots because the untamed vegetation made the lakeshore less attractive.

PHOTO COURTESY OF THE LAKE OSWEGO PRESERVATION SOCIETY - A Photographic MemoryLAKE LOTS $10 PER FOOT! This is an early 1920s advertisement for Oswego real estate. After the iron industry ceased operations, the Oregon Iron & Steel Company holdings included acres of land in and around Oswego. The owners of the company, possibly inspired by a picnic on the lake, decided to market this land as residential real estate. The first development on Oswego Lake, Lake View Villas, was platted in 1912. Initially, lakefront lots were less desirable than lake-view lots because the untamed vegetation made the lakeshore less attractive. The first marketing agents, the Atchison-Allen Company, suggested that with a purchase of a view lot they would throw in a lakeshore lot for $50 and it could be used as the watering hole for the family cow. Image courtesy of the Lake Oswego Preservation Society.

"A Photographic Memory" is researched and written by Marylou Colver, founder and president of the Lake Oswego Preservation Society and author of "Lake Oswego Vignettes." Watch for more photos from Lake Oswego's past on the first Thursday of every month in The Review.

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