Link to Owner Dr. Robert B. Pamplin Jr.



Pridays plan to break ground on the new $6.2 million project by the end of October

 - The Bunkhouse design will feature natural materials of wood, stone and metal. Rich and Sandy Priday expect to break ground on the hotel in late October and hope to open for business a year later. Plans call for the hotel to be 50 rooms, and it will be built north of the Priday's Inn at Cross Keys Station hotel on the north end of Madras.

Rich and Sandy Priday believe they have one of the nicest pieces of property in Madras.

"That's the gateway to Central Oregon," says Rich Priday.

As you ride down the grade of Highway 97 into Madras, you'll see the Priday's hotel Inn at the Cross Keys Station on your right.

In late October, the couple plans to break ground on another 50-room hotel on the same property north and slightly uphill of the current hotel. They expect to open the hotel in fall of 2022.

They're calling the new venture the Bunkhouse.

"I like the Bunkhouse. I like that name," says Sandy Priday. "It fits with the area and fits with the Inn at the Cross Keys Station."

The name Cross Keys comes from the old stagecoach station in Willowdale then called the Cross Keys.

Fitting with its name, the Bunkhouse will have a Western motif.

Sandy Priday makes the design choices. "It's going to be mostly rock, real wood and metal," she says. "A lot of glass in the entry section." Sandy insists on just the right amount of rustic. "Classy rustic," she says.

They describe it as a boutique hotel and expect the rooms will go for about the same rates as the rooms at Cross Keys. They're setting aside 10 rooms for extended stays, something Madras needs, Rich says.

The hotel's showcase will be the third floor patio breakfast area with indoor and outdoor fireplaces and seating that overlooks the valley surrounding Madras.

The Pridays chose Griffin Construction, which built the Huntington Lodge at the Pronghorn Resort in Bend.

The current budget for the Bunkhouse is $6.2 million.

The couple heads up an entire team: their sons Court and Rory, partner Troy Clark and overall hotel manager Angela Ostrander.

Together they manage other hotels in La Pine, Burns and Prineville. They've lived in Prineville for 40 years, but this project in Madras is especially important to Rich Priday.

His family started ranching in the area in 1870. He remembers his parents investing themselves in the community. He grew up here and graduated from Madras High.

"For the community of Madras, we want them to be proud," he says. "We want to be impressive and do a good job for the community. We think Madras has a bright future."

You can hear the enthusiasm in their voices as they talk about their plans. It's their hotel, not part of a chain, and they're putting their personalities into it.

"My wife and I, we've traveled the country," says Priday, "and picked out things we think will look nice in that hotel."

Over the years, others have made offers—theaters, restaurants, stores—but the Pridays are confident this is the best use for their property, and they're excited.

"We're kind of old and this is like a last hurrah!" says Rich.

"Speak for yourself," says Sandy.

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