Contemporary and 'Boho-chic' clothing on sale at Lineage at former location of insurance business

Virginia Snowden has used her passion for fashion to bring a mix of contemporary and "Boho-chic" style to Newberg in opening Lineage, a clothing store at 814 E. First St.GARY ALLEN - Virginia Snowden opened Lineage at 814 E. First St. in a space formerly occupied by American Family Insurance.

"This is a dream come true," Snowden said. "In the short time that we have been here, it has been a very warm welcome. It makes it that much easier with the community support."

The store's design is warm and welcoming with antiques blended with exposed pipes, deep red bricks and hardwood floors. Mixed into the décor are carefully placed gifts for the home.

"I want people to feel comfortable and at ease shopping. No one is pushy here; it is all about relaxing and enjoying your experience. Shopping should never be a chore, ever," Snowden said. "All of the pipe stuff we added, I just love the look. It gives the boutique a different feel. I love the iron, I love wood, I love all of the brick, it makes things pop."

Lineage opened on May 2 with a heart-warming story behind the name and opening date.

"Lineage pays homage to my father," Snowden said. "He passed over 20 years ago. The elephant (logo) is for my father, who was a collector of all things elephant. His birthday was on May 2, which is why I opened on that date. 'Lineage' means family, so that is how the name came about."

Snowden returned to Oregon from Maui, Hawaii, a few years ago to be closer to family and in time found that Newberg was lacking a particular type of fashion and decided to open the store.

"This has been amazing and the mistakes that I made in Maui showed me what to do here," she said.

The building, which formerly held an insurance agency, is a 1900s western false front style that is listed in the National Register of Historic Places.

"A customer came in and told me that she remembers when the building was a toy store and a shoe store," Snowden explained. "I just love those stories."

Snowden grew up in Lake Oswego. Her family moved to Newberg more than 20 years ago and feels like this is home.

"I love Newberg, it is up and coming," she said. "We have beautiful five-star restaurants here and the wine country is so beautiful."

She said she had quite a crowd at the grand opening May 2 to peek into the new store and enjoy catered food and libations.

"It was really fun; we had a bunch of people come in," Snowden said. "Then afterwards there was the First Friday (Art Walk) and that was my first experience. We had a blast and we had so many people. Off the cuff I called a friend in Portland and asked to find me a band at the last minute, so we had a band and root beer floats! We had so much fun. I was able to get out and meet some of the community."

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