Link to Owner Dr. Robert B. Pamplin Jr.



Wine de Roads provides guided bicycle tours to several different wineries in the area

 - Lisa Gilbertson and Phil Amaya recently opened Wine de Roads, which provides bicycle tours around the area.

For a different kind of spin on a wine tasting tour, a Newberg company has added a new wrinkle that adds a bit of cardio to a day of wine sampling.

Wine de Roads, located at 18710 N.E. Williamson Road, was founded earlier this year and puts customers on bikes to tour the area's local wineries and vineyards. Customers go at leisurely pace on a guided tour, which starts at the shop and goes to three wineries in the area. All told, the tour lasts around five hours over flat roads and a few rolling hills. Customers travel between eight and 12 miles during the day, and winery stops are every four to five miles. The tour will also stop at other locations along the way to learn more about the area.

More strenuous tours can also be booked that are more difficult or longer. Tours began the first weekend in May and will run through September on Fridays, Saturdays and Sundays. Tours have a maximum of six people and a minimum of two. All tours are rain or shine and run $105 per rider. However, if it is raining too hard, a van will drive customers around instead and the tour will add additional wineries not accessible by bike.

The van can also carry bottles of wine customers buy during the day. If a rider gets tired during the day, they can opt to ride in the van as well, as it follows the bikes during the tour. In addition to Raleigh hybrid bikes, Wine de Roads also provides helmets and water for riders. The day starts with a quick presentation on safety procedures and the history of the area, before riders hit the road.

Wine tasting fees are not included in the price and vary depending on the winery. Riders are also provided a picnic style lunch that includes charcuterie, cheeses, breads, vegetables and a dessert.

The business is owned by Lisa Gilbertson and Phil Amaya, who moved to the area in 2016. Amaya said when they moved to the area from Tigard, they realized just how many wineries were around by cycling to explore the area.

"We thought it would be a great way to take friends and family and give them a unique wine experience," he said.

The business did a few test runs before opening its doors, which the couple said did very well, and Amaya said once people start coming to the area on vacations, they'll get even busier. He added that they are talking to local hotels like the Allison Inn and Spa, as well as Air BnBs, and wineries to get the word out about their business.

Amaya said they ask customers to get to the shop around 10:15 a.m., so they can be at the first winery around 11 a.m. when it opens. There is no set list of wineries, as tours change, but they like to hit three different viticultural areas.

"The other thing we're working on is providing special events," Amaya said.

For example, they want to do something special for Mother's Day, such as having a different meal. He said for Father's Day, they want to go to Ewing Young Distillery to change it up. He said there's even been a bachelorette party that reached out to the business.

"We want to work with people and make it a great experience," he said.

Although the tour tops out at six people to "keep it small and intimate," Amaya said they are willing to work with larger groups for private tours. The best way to make sure someone gets a spot, he said, is to call them at 503-577-0884 or visit their website at Interested riders can also email the couple at This email address is being protected from spambots. You need JavaScript enabled to view it..

Amaya described the biking level as "enthusiastic beginner," meaning a customer doesn't have to be an expert rider to take part in the tour.

"You don't have to be a Tour de France rider to ride our routes," he said. "Our bikes are geared so we can make it up the hills with relative ease. We're just trying to have a nice, relaxing, enjoyable experience."

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