Chehalem Winery takes home top packaging design award
A Newberg winery recently took home a top honor during an awards ceremony in California, the only Oregon winery to be recognized at the event.
Chehalem Winery earned the award for best packaging redesign at the 2019 Wines & Vines Packaging Design Awards in Yountville, Calif.
"We felt an obligation to develop a refreshed brand that represents the history and quality of the wines," Gary Mortensen, president of the Stoller Wine Group, said in a press release. "Chehalem has always over-delivered in quality for the price. We wanted the packaging to reflect this philosophy. The reaction to date has been overwhelmingly positive."
Chehalem Winery worked with the design firm CF Napa Brand Design, based in Napa Valley. The company does strategic branding for wineries and other alcohol producers, including logos, packaging, custom bottles and other services.
"We've won hundreds of awards, but most importantly we've helped our clients sell millions of cases," said CF Napa Brand Design owner David Schuemann.
According to a press release, Chehalem Winery worked with CF Napa to find an "intentional approach to celebrate its name, which means "Valley of Flowers" in the language of the Native American Calapooia tribe. The team also focused on one of its estate vineyards, Corral Creek, which is home to the winery. The site has iconic wavy rows, which added a key element in the design process, and from that a much more elegant and elevated package naturally flowed."
Curtis Mann, a competition judge, said, "Anyone who is familiar with Chehalem knows that their wines are excellent examples of quality Oregon pinot noir and chardonnay. However, their original label had lots of color, making it look like an entry level pinot gris and pinot noir. The new label has a distinct market, classic look and clear, forward messaging, making it look like an upscale choice in the category."
Founded in 1990, Chehalem Winery is known for its pinot noirs. It operates a tasting room in downtown Newberg and the winery is a brand within the Stoller Wine Group portfolio.
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