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President Amy Prosenjak adds second title as she guides the winery business into its next decade

SUBMITTED PHOTO - Amy Prosenjak will guide the growing winery into its next decade as CEO and president of the company.

Amy Prosenjak recently added the title of CEO to her presidency of the Newberg-based winery business.

She replaces Bill Hatcher, who is transitioning from CEO to chairman of the company's board of directors. Hatcher is one of four founding members of A to Z, the others being Deb Hatcher, Cheryl Francis and Sam Tannahill.

Prosenjak, according to a press release, joined A to Z shortly after it acquired Rex Hill Winery in 2007, first as chief financial officer, then was promoted to president in 2014.

"Amy's promotion to CEO represents the culmination of a decade of A to Z's growth as a leading Oregon winery and Amy as an exemplary leader," Bill Hatcher said. "This strategic succession planning reflects the deliberate manner in which we've grown our business' capabilities and overall size."

Since joining the team in 2007, Prosenjak has presided over creation of a dedicated sales force in 2011 and an increase of production from 80,000 to 350,000 cases a year in 12 years.

She, according to the release, oversaw the corresponding growth in the winery's infrastructure, including completing the current complex on Rex Hill just prior to the 2016 harvest.

"At the end of a day at A to Z, I love walking around the campus to chat with people as they wrap up their day and notice the sunset over the vineyard," she said. "We are so fortunate to live and work in Oregon, where together we grow and craft delicious wines that authentically reflect this beautiful place."

Prior to her tenure at A to Z, Prosenjak held finance roles for furniture manufacturer American Signature and the apparel conglomerate The Limited. At A to Z she has guided the winery toward becoming a Certified B Corporation in 2014 and its naming as Oregon's first Hot Brand Award by Wine Impact Magazine in 2017 and 2018.


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