Taste Newberg launches formidable online presence
Taste Newberg, a nonprofit destination marketing organization chartered by the Newberg City Council in 2018 and formerly called Visit Newberg, has launched a colorful online presence aimed at grabbing attention.
"We're excited to launch this site for travelers," Leslie Caldwell, executive director, said in a press release. "We partnered with Travel Oregon and we're sharing their database of area attractions, businesses and events. People who wish to learn more about Newberg can dive into categories and experiences, right from their phone, tablet or laptop. They can explore what they want, select favorites and, using our unique feature, share them with friends. It's a whole new way to experience and fall in love with Newberg."
Caldwell said the name of the organization morphed from Visit Newberg to Taste Newberg for a number of reasons, including the fact that other entities already owned the website domain as well as Facebook and Instagram handles.
"Further, we felt that 'visit' or 'travel' were cliché," Caldwell said. "We challenged the brand team with the task of elevating our naming protocols, based on the visitor experience most often occurring in Newberg, and what visitor attractions bring people to the area."
"We changed the name to Taste Newberg, from a marketing and consumer-facing perspective," she said. "We retained the Visit Newberg business entity, from a business practicality standpoint of not wanting to change our name with the IRS, Oregon Department of Revenue, payroll, vendors, etc."
The website describes itself as a place that shares a mixture of "things to sip, savor and enjoy," while giving the area an online home "sure to allure the curious." In addition to the Travel Oregon database, the website features blog articles, an event planning guide and highlights things that make Newberg unique, such as the Old Fashioned Festival and numerous events at the area's wineries, Champoeg State Heritage Area and George Fox University.
"It's a new page, really a new era, for Newberg," Caldwell said. "I think people are going to be very excited about this new site and learning about how many fun and interesting things there are to do in the area."
The organization wasn't thwarted in launching the website amidst the coronavirus pandemic.
"Obviously, people aren't likely to visit Newberg in person right now, but this website gives them a virtual way to experience and taste Newberg right from their home and to make plans for when the travel restrictions are past us," Caldwell said. "The timing of this launch might be perfect."
The website was developed by a Portland company called Matter Supply, while the branding effort was undertaken by Morning Assembly, also of Portland.
Travel Oregon's Oregon Tourism Information System was integrated into the site, allowing listings to feed from Travel Oregon automatically. In addition, the Oregon Wine Board and Oregon Restaurant and Lodging Association's websites are integrated with Travel Oregon, meaning their lodging and winery listings eventually reach the Taste Newberg site as well.
The site is at https://tastenewberg.com/.
Staff of organization grows
Since Caldwell was hired last year the organization has grown with the addition of Ron Miller, who serves three-fourths time as marketing manager. According to Caldwell, Miller has an undergrad degree in graphic design with a minor in video production, as well as a master's degree in integrated marketing communications.
"His work experience is varied, but comprehensive, with the right knowledge and talent to fill our marketing scope of needs," Caldwell said.
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