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Second-annual event began last year and continues at downtown businesses and cultural center

COURTESY PHOTO: TASTE NEWBERG - Festival of Trees has is an annual event that features businesses and other organizations adorning their storefronts with all manner of Christmas finery.

Let it be shouted from the rooftops: The Festival of Trees has returned to Newberg.

The second-annual event features businesses and other organizations adorning their storefronts with all manner of Christmas finery.

"We started it last year in place of the annual holiday treelighting event and asked local businesses to set up their own holiday tree display so the community could enjoy a distributed event throughout the holiday season," Polly Peterson, executive director of the Newberg Downtown Coalition, said in an email.

Although the event began Friday and is scheduled to continue through Christmas Day, "I am sure some businesses will have them up late," she said.

Peterson described Festival of Trees as a group effort begun by the NDC but supported and promoted by the Chehalem Valley Chamber of Commerce and Taste Newberg as well.

"Anything each of us do is better when all of us are involved," Peterson said.

So far, the response has been encouraging, with 17 businesses signed up as of Nov. 30.

"We had about 25 join last year and hope more will choose to participate this year," Peterson said, adding that to sign up businesses need only visit newbergdowntown.org and click on the "participate" button. A map of participating businesses is available on the site as well.

Most of the businesses participating in the event are concentrated on First Street, with some on side streets between Hancock and Second streets, as well as a large display at the Chehalem Cultural Center on Sheridan Street.

"But locating it downtown is really just because of the nature of the event: it is best enjoyed strolling along the sidewalk," Peterson said.

She described the genesis of the event last year: "This started because of the pandemic. The organizations involved decided it would be safer to hold a festival that allowed for social distancing and still brought us together as a community. It was fun, so we decided to hold it again!

"We want to showcase our downtown. Downtown Newberg is a wonderful place to shop and stroll and get out for an afternoon. Sometimes we forget how amazing our little town is, and this is a chance to revisit the beauty and the people who make our community a wonderful place to live and visit."


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