Owner of womens clothing and accessory boutique just wanted to be part of downtown

After more than six years at its original location on Portland Road, Nikki Jane’s Boutique has moved to First Street.

According to Amy Rubottom, owner of the women’s designer fashion boutique, the move was motivated by a desire for more space and greater visibility. But more than anything else, what appealed to her most would have sounded familiar to any real estate agent: location, location, GARY ALLEN - Loads more stuff - Nikki Jane's owner Amy Rubottom says the store's new location on First Street has more display space than its former site on Portland Road.

“I just wanted to be part of downtown,” she said. “I think downtown is going in the right direction, being really fun and really interesting and a great place to just park and walk. It wasn’t like that years ago, but it’s becoming that way lately and I really just wanted to be a part of that.”

In her view, downtown Newberg is becoming a destination for visitors and residents alike who are interested in taking a stroll and browsing for gifts or assorted knickknacks. The corridor’s numerous wine tasting rooms, coffee shops and other attractions round out the offerings.

“We just want to help make downtown a fun place to be,” Rubottom said.

An added bonus for most buildings downtown is the history and unique architecture that often can’t be found in newer structures. Her favorite features of the new place are its open-beamed ceiling, seasoned wood floors and glass façade.

“My building is just so cool,” she said. “I absolutely love the downtown architecture.”

Nikki Jane’s officially opened at the new location Aug. 2, in time for First Friday Art Walk, which the boutique plans on continuing to participate in in the future. Rubottom said that, with the help of employees, family and friends, she was able to move everything over from her former site in just two days.

The new store is located at 602 E. First St., suite B. It’s open from 10 a.m. to 6 p.m. Tuesday through Friday, 11 a.m. to 6 p.m. Saturday and noon to 4 p.m. Sunday. For more information, call 503-538-2620, visit online at or find the store’s page on Facebook.

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