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175th Anniversary Art Print challenge encouraged people to visit businesses

Last week the Downtown Oregon City Association won a statewide award for its 175th Anniversary Art Print challenge to encourage people to visit downtown.

DOCA won the Oregon Main Street's Best Image Event award for giving away 175 art prints in celebration of the city's 175th anniversary. DOCA encouraged foot traffic to downtown by giving weekly hints on social media as to where the prints were hidden.

DOCA Executive Director Liz Hannum said Beth Kerschen's art print was a way to get 60 businesses involved in activities.

COURTESY PHOTO: DOCA - Beth Kerschen's art print titled 'Cheers to 175 years' features the Arch Bridge and the Oregon City Municipal Elevator."Sometimes people would walk into the wrong business, and it was great, because we had a lot of people starting to participate in it, and they would walk into stores they had never been in before," Hannum said.

Kerschen's print, titled "Cheers to 175 years," features the Arch Bridge and the OC Municipal Elevator as "core to the piece" with the Masonic Building and Clackamas County Courthouse playing supporting roles. By the end of the year, DOCA will give away 100 more of the 12-by-16-inch prints downtown.

"I want to make sure the history of a place is shown," Kerschen said. "I really like to explore historical architecture in my work ... and I put a number of different elements and landmarks and architecture together into one piece."

DOCA's $2,600 budget for the art campaign covered commissioning the artist, printing and marketing.

Oregon Main Street's 2020 "Excellence in Downtown Revitalization" award winners recognize outstanding achievements in local main street efforts. For the first time, the honorees were announced with the release of videos of each of the individuals, businesses, and projects who received the prestigious award. Watch the Oregon City video at youtube.com/watch?v=SLHVdpIPhi8

Oregon Main Street's Excellence in Downtown Revitalization Awards were created in 2010 to recognize the efforts of those who work day in and day out to revitalize Oregon's historic downtowns and traditional commercial neighborhoods.

"What is particularly rewarding to see is how many individuals are giving their time, energy and creativity to make their communities a better place," said Sheri Stuart, state coordinator of Oregon Main Street. "Now, more than ever, it is important to celebrate our award winners. They serve as an inspiration to other communities. By their actions, they encourage others to join our network to preserve the heart and soul of communities across our state. We thank them for their efforts and congratulate all our nominees on their achievements."

Oregon Main Street is part of Oregon Heritage, a division of Oregon Parks and Recreation Department. For additional information, visit oregonmainstreet.org.


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